Senior Analyst, Insights & Intelligence (Hybrid)

The Role

At Imperial Brands PLC we are looking for a passionate, analytical, and proactive Senior Analyst to support our Next Generation Portfolio (NGP) initiatives and provide critical insights that will drive our market strategy in Portugal.

As a Senior Analyst, you will be integral to understanding and predicting market trends, analyzing competitor movements, and assessing the performance of our own brands and products. Your insights will shape decisions on product positioning, pricing, promotional activities, and strategic investments.

Principal Accountabilities

• Market Analysis & Forecasting: Monitor and assess the NGP markets, gathering data to evaluate market size, growth potential, and competitor activities. Develop accurate sales forecasts at the brand and SKU level.
• Competitive Analysis: Track and analyze competitors' strategies, brand positioning, and market dynamics to identify opportunities for competitive advantage.
• Data-Driven Insights: Build ad-hoc business cases, conduct post-launch evaluations, and provide insights on price positioning and commercial effectiveness.
• Trade Investment Analysis: Evaluate ROI of trade initiatives and optimize resource allocation to maximize profitability.
• Stakeholder Communication: Regularly communicate insights, opportunities, and actionable recommendations to internal stakeholders, contributing to strategic decision-making processes.

Skills and Experience Required

• Relevant experience in Business Analysis. Prior experience in FMCG environment is desirable.
• Strong abilities in data analysis, Excel, and experience with data warehousing tools or CRM tools.
• Driven to go beyond the numbers to provide meaningful insights, with a focus on results.
• Ability to effectively convey complex data insights to stakeholders across various functions and regions.
• Fluency in English is a must, and fluency in Portuguese is a plus. 

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.