B2B Platform Lead

The Role

Join Imperial Brands as our next B2B Platform Lead reporting directly to the Head of Commercial Platform and Delivery. In this role, you will oversee the B2B Loyalty and Commerce portal, leading a team of project managers, UX & Design specialists, engineers, and content experts to drive performance and enhance customer experiences across retailer digital touchpoints throughout the loyalty and commerce journey. You will be responsible for building features from existing concepts and developing new ideas based on business insights, consumer behavior, and technological advancements.

 As the B2B Platform Lead you will translate strategic vision into actionable plans, presenting ideas to senior management with data-driven arguments and market research. Together with the Head of Commercial Platform and Delivery, you will define and create the vision, strategy, roadmap, and success metrics, while supporting the team to deliver on these objectives.

 Join us and be part of a global, inclusive, and innovative FMCG organization with 25,000 employees worldwide. This is your opportunity to make a meaningful impact and help shape the future of our B2B platforms.

Principal Accountabilities

• Define growth opportunities and initiate projects to deliver best-in-class retail portal and digital customer experiences along the connected customer journey, in line with our strategy.
• Own and guide new initiatives, market roll-outs, innovations and platform features through the concept and tech development and launch cycle in a fast-paced agile environment.
• Collaborate with markets and regions, through data and insights, and internal stakeholders to understand pain points and find innovative solutions within the context of the broader connected consumer strategy.
• Define and drive success metrics such as conversion and engagement associated with the digital initiatives and Customer experience.
• Collaborate with a cross-functional team of design, UX, tech development, regional sales and trade, IT BPs and research to build new and exceptional experiences for our users.
• Develop processes to support the ecommerce and CRM teams with capabilities and resource.

Skills & Experience Required

• Experience in eB2B and retail loyalty portals (both client and agency side)
• Cross-functional team management and experience with Salesforce commerce/loyalty cloud or similar technologies
• Product Owner or manager experience, with certification (CSPO or otherwise)
• Exceptional project management skills and experience and the ability to develop a business case and prove ROI
• Strong analytical reasoning and business acumen; able to assess/determine clear business outcomes.
• Proven ability to influence cross-functional teams without formal authority; experienced in stakeholder management.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Next Steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Imperial Brands

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.