Senior Brand Manager Paramount Pricing (m/f/d)

Principal Accountabilities:

• Define and implement brand and portfolio strategy, ensuring alignment with the brand building framework and consumer relevance across all touchpoints
• Develop insights-based strategies for the German market, aligned with business targets
• Build a portfolio architecture to meet consumer needs and market trends, and lead the development, validation, and execution of new business opportunities
• Track and evaluate brand performance, proposing actionable mitigation plans based on KPIs and business metrics
• Prepare detailed investment plans by quantifying costs per portfolio initiative and managing bottom-up budget allocation
• Represent consumer marketing in pricing decisions, ensuring deployment aligns with market strategy

Skills and Experience Required:

• University degree in Economics, Business Administration or comparable education
• 6-10 years professional experience in Brand Marketing
• Minimum 3-5 years proven experience in an FMCG environment, ideally in Germany
• Proven track record of consumer centric marketing thinking
• Excellent analytical skills and very strong conceptual, planning and strategic skills
• Self-confident and comfortable dealing with stakeholders from all levels
• Curious, flexible, organised and able to handle multiple projects at the same time
• Results driven with initiative and ability to work autonomously
• People and business leadership experience
• English fluent in spoken and written, German desirable

WHAT WE OFFER

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary and many extras including a great pension scheme, and generous holiday entitlement. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

EVERYONE BELONGS

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

ABOUT IMPERIAL BRANDS

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.