Regional Insights Manager, AAACE

Job Description

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation, and the new Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage and combining this with critical business intelligence to optimise business decision making.

The Regional Insights Manager will play an important role in supporting the Regional Insight Director, as well as being a vital conduit for insights and intelligence between cluster and group. This role will be part of the Regional Insights Team supporting the delivery of:

Key Responsibilities

• Shaping business strategy between clusters and the Region
• Ensuring Cluster and Regional plans aligned to and deliver the strategy
• Commercially sound, actionable recommendations supported by commercial data
• Business planning coordination across clusters within the region; collation and creation of the regional
• business plan
• Performance management including all regional, ELT and board level performance management requirements
• Pricing decision making and execution support
• Key initiatives - in year and Must Win Battles

Principal Accountabilities

• Support Regional Insights Director with delivery of cross region, in-market business planning, and performance management; tactical pricing and escalation process management and informing regional ambition setting and performance reviews
• Provide actionable, commercially sound recommendations that are grounded in facts
• Guide business stakeholders closely in what actions they should take, and where possible assist with any next steps e.g., to develop action plans, build business cases etc
• Ensure that outcomes are recorded, shared, and used for continual improvement
• Shape business strategy, define objectives/targets and plans to deliver them by working together with the Clusters, align Regional and Cluster strategy and plans with Group strategy and plans
• Design & deliver Regional Business Plan in accordance with key controls and governance principles, driving the distribution of outputs and messages to key stakeholders within the organisation
• Define the needs for new tools to support business plan development and delivery (e.g., models, templates and assets), lead the development with other members of Regional Insights team and other functions
• Review Cluster and Regional plans vs latest performance and suggest corrections
• Proactively identify business risks, suggest interventions and escalate where necessary
• Shape business review content with focus on delivery of strategic objectives
• Drive learnings sharing across Clusters and Regions
• Remain up to date with key industry regulation, issues, changes and trends that may affect the business - e.g., pricing changes, menthol bans, competitor performance etc.
• Remain up to date with key customer / market / consumer changes & trends that may influence the business - e.g., demand shifts, consumer behavioural shifts etc
• Help foster a global culture of learning by facilitating sharing within and across regions

Skills & Experience Required

• Depth of experience in market research/consumer insights within a global tobacco/FMCG organisation
• An expert in pricing strategy with demonstrable examples of successful multi-market initiatives
• Adept at working within ain international matrix environment, collaborative and experienced in working with a diverse range of teams
• Commercial mindset, with solid business acumen and focus on driving outcomes that deliver commercial success
• A strategic business partner, credible with business leaders and able to build trust and alignment across the business