Insights & Intelligence Manager France

The Role

We are recruiting for an Insights & Intelligence Manager France here at Imperial Brands — a pivotal leadership role at the heart of our local market and a key member of the management team. You will lead the Insights function and partner closely with business stakeholders to embed commercial, consumer and customer intelligence into every strategic and operational decision. As the driving force behind Consumer Insights, Business Intelligence and RGM, you will collaborate seamlessly with Marketing, Sales/Trade and Finance to build and deliver a commercial strategy that fuels strong performance and shapes the future direction of the market.

This role sits at the centre of Imperial Brands’ strategic transformation, as we strengthen our centralised Global Consumer Office (GCO) and accelerate our shift toward becoming a more consumer‑centric organisation. The Global Insights function is a critical engine of this change, placing a deep understanding of consumer preferences and behaviours at the core of commercial decision‑making to unlock competitive advantage. Within our inclusive, innovative global FMCG organisation of 25,000 colleagues, you will ensure insight‑led thinking powers our must‑win battles and drives sustainable growth.

Principle Accountabilities

• Lead, motivate and develop a high‑performing Insights team, building deep capability and a culture that delivers impactful, insight‑led thinking.
• Champion the Voice of the Consumer across the business, ensuring consumer‑centric insights shape strategic choices and commercial priorities.
• Translate business challenges into clear, actionable insight needs, identifying gaps and partnering with Cluster Insights to close them effectively.
• Prioritise and deliver high‑quality insights that meet best‑practice standards and empower confident, commercially grounded decision‑making.
• Turn insight into action, guiding stakeholders through next steps — from refining plans to building compelling business cases that drive performance.
• Demonstrate the value of insight‑driven initiatives, measuring impact, optimising in‑market insight processes, and sharing best practices across the Cluster, Europe and the wider Group.

Skills and Experience Required

• An experienced Insights & Intelligence professional with relevant experience working in FMCG insights, marketing or sales.
• Fluent in English and French, able to navigate complex documents and communicate with clarity, confidence and influence across all levels.
• Commercially sharp with strong analytical capability, comfortable interpreting data, explaining statistical outcomes and turning complexity into compelling, insight‑driven stories.
• Strategic in mindset and execution, with proven ability to shape, develop and implement strategies that guide commercial direction and unlock growth.
• A confident leader and team builder, skilled at motivating, developing and elevating talent while fostering collaboration and strong cross‑functional relationships.
• A good communicator with strong storytelling, adaptability and interpersonal skills, able to unite stakeholders, influence decisions and drive action through insight‑led recommendations.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.