Brand Manager

The Role

Join an inclusive, innovative global FMCG business supported by 25,000 employees and take the next step in your marketing career as a Brand Manager.

Join a dynamic and rapidly evolving category where marketing goes far beyond communication. This Brand Manager role offers the opportunity to shape portfolio decisions, drive market performance and lead key launch initiatives within one of the most innovative segments of the FMCG industry.

As a Brand Manager, you will take ownership of a key brand within our portfolio and play an active role in defining future growth opportunities for the category in the Czech market. Working closely with local and international stakeholders, you will see your ideas brought to life through impactful initiatives that directly influence business performance and consumer engagement.

Principle Accountabilities

• Lead brand performance and business results for assigned portfolio
• Develop annual brand and activation plans
• Drive launch and innovation projects from plan to execution
• Identify growth opportunities through consumer, market and competitive analysis
• Prepare business cases and recommendations for senior management or cluster
• Manage marketing budget and monitor ROI of key initiatives
• Cooperate closely with Sales, Trade Marketing, CRM, Finance and external agencies as well as with Cluster functions
• Lead portfolio reviews and performance evaluations
• Translate business challenges and consumer insights into clear recommendations and action plans

Skills and Experience Required

• Experience in Brand Management and/or Category Management
• Analytical and commercial mindset with the ability to challenge the status quo
• Ability to work independently and make recommendations based on consumer and market insights
• Experience managing projects across multiple stakeholders and functions
• Experience with portfolio management and delivering brand initiatives or product launches
• Czech or Slovak language proficiency and fluent English, including presenting and communicating with international stakeholders and teams

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.