Area Sales Manager Nordics - Hybrid

The Role

Join Imperial Brands PLC as an Area Sales Manager based in Madrid, overseeing the Nordics region for our Global Duty Free channel across all categories.

This is a unique opportunity to take ownership of key markets, work closely with customers, and help drive the future of our premium portfolio.

As an Area Sales Manager Nordics, you will be key in driving sales performance and growth in a fast-paced and evolving industry.

You’ll collaborate with diverse teams and have the opportunity to shape our business in the Nordics region while being based in the vibrant city of Madrid. This role is an excellent development opportunity for individuals looking to advance their careers in global duty-free and travel retail sales.

Location: Madrid - Hybrid

Principal Accountabilities

• Drive Market Performance: Take responsibility for the Nordics region, covering all categories in the Global Duty Free channel. Work closely with the Area Manager to ensure the availability of products, forecast sales trends, and align strategies to optimize performance across key accounts.
• Build Strong Relationships: Develop and maintain excellent relationships with key customers, agents, and stakeholders to achieve market KPIs and objectives.
• Lead Strategic Initiatives: Collaborate with the Regional Sales Manager to implement area strategies, monitor market budgets, and execute global and regional activation plans across all categories.
• Analyze Market Trends: Gain in-depth knowledge of traveler and brand trends, pricing dynamics, and competitor strategies to drive sales and market share growth in the Nordics.
• Support Key Customers: Manage continuous customer relations, including contract management, negotiations, and account planning, to ensure customer satisfaction and achieve KPIs.

Skills and Experience Required

• Relevant experience in a sales role, preferably in FMCG or travel retail industry.
• Strong negotiation, analytical, and communication skills.
• Ability to work independently and a keen eye for detail.
• Fluency in English; additional European languages such as Swedish would be an advantage.
• Marketing, portfolio, and trade marketing experience are a plus.
• Willingness to travel internationally is essential (30%-40%).

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Everyone Belongs