Global Head of Marketing (m,f,d)

The Role

Hamburg, Germany - Hybrid

Are you ready to shape the future of a category that’s redefining the world of Next Generation Products? At Imperial Brands, we’re on a mission to transform our business and our industry. As our Global Head of Marketing, you’ll be at the forefront of this transformation—leading on building brands that challenge convention and connect with consumers in powerful new ways.

This is more than a marketing role. It’s a global leadership opportunity to define the consumer proposition, drive brand strategy, and create a world-class omni-channel experience for our portfolio. You’ll work at the heart of a lean, senior, and agile team with a challenger mindset—where creativity meets commercial impact.

An inclusive, innovative global FMCG business supported by 25,000 employees, Imperial Brands is where bold ideas become reality. If you’re a creative brand builder with a passion for digital, and insight-led strategy, this is could be the next opportunity for you.

Principal Accountabilities

• Define a differentiated consumer proposition and co-create multi-year innovation pipeline, grounded in deep behavioural insight.
• Build brand equity, portfolio hierarchy, and a seamless consumer experience strategy across global markets.
• Lead a senior central team and collaborate with insights, digital, agencies, and in-market sales to deliver brand fundamentals and toolkits.
• Partner with Product/Portfolio leads to ensure brand alignment and exceptional consumer experience.
• Drive world-class creative through central agencies, ensuring maximum ROI and brand consistency across all touchpoints.

Skills and Experience Required

• Proven FMCG/CPG marketing leadership experience within a similar global or regional —US market exposure is highly beneficial.
• Expertise in challenger brand positioning and delivering significant growth in emerging and developed categories.
• Strong digital communications background and a track record of managing high-performing agencies.
• Consumer-centric brand builder with a sharp insight-led approach and storytelling excellence.
• Ability to influence across complex, matrixed organisations and inspire teams across geographies.
• Experience leading strategic projects in fast-paced, ambiguous environments with a start-up mindset.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.