Brand Manager - Hybrid

The Role

Brand Manager – Make an Impact on a Global Scale!

Imperial Brands are currently recruiting for a Brand Manager to come and join our team at our Bristol HQ. We are an inclusive, innovative global FMCG business; driven by a strong challenger culture - supported by 25,000 employees.

This is not just another role – it's a high-impact, highly visible position within the business where your contributions will make a real difference. You'll have the opportunity to leave your mark on the business outcomes and play a pivotal role in shaping our future success

Are you ready to take a brand to new heights? As a Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand—it’s about evolving it, unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.

You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions—all with the goal of delivering compelling brand experiences that connect deeply with our audience.

What you’ll do, day to day:

• Define and drive global brand strategy
  • …setting clear positioning and ensuring brand growth and relevance in key markets.
• Lead cross-functional teams
  • …guiding both internal experts and external agencies to bring ambitions brand initiatives to life
• Deliver projects, end-to-end
  • …overseeing everything from idea to execution, ensuring delivery on time, within budget and to the agree scope.
• Turn data into strategy
  • … leveraging insights from multiple sources to craft bold brand plans with measurable impact.
• Innovate through our I2L (Ideation to Launch) process
  • …pushing creative boundaries and ensuring excellence at every stage.

This is your chance to make a real impact—leading initiatives that will define the future of our brands

Please note: This role is based at our Bristol Headquarters where you will be required to be on site 2 days per week. Ad-hoc global travel will also be required. 

Principle Accountabilities

• Prioritise consumer and business needs.
• Own project timelines and success metrics
• Be the brand champion.
• Lead budget and key documentation oversight

• Engage and influence stakeholders

• Monitor, refine and innovate

Skills and Experience Required

• Brand expertise – Proven experience in marketing (agency or client-side)
• FMCG experience – Ideally in a restricted category.
• Consumer & market insight – Ability to drive commercial performance with big-picture vision with innovative problem-solving
• Stakeholder influence – Data-driven decision-making and persuasive communication; alongside strong interpersonal skills and able to collaborate across global teams
• Analytical & numerical mindset – Sharp data skills to guide strategy.
• Project & budget management – Organized, efficient, results-driven.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.