Regional Sales Manager - Taiwan

The Role

Exciting Opportunity: Regional Sales Manager – Taiwan based

We are seeking a highly motivated and strategic Regional Sales Manager based in Taiwan. Reporting to the Regional Manager – East, based in Greece. You will manage  a dynamic APAC sub-region encompassing markets in APAC and a critical distributor network. This permanent role requires strong leadership, commercial acumen, and proven ability to drive performance in the duty-free channel to deliver sustainable growth. You will manage key duty-free accounts, lead a team of sales managers—including two direct reports—and maintain dotted-line oversight of Japan. Frequent domestic and occasional international travel is expected. Experience in duty-free, travel retail, or liquor is highly desirable.

In this role, you will define and execute the commercial agenda across APAC, leveraging strategic insight and business acumen to influence and collaborate across functions, partners, and cultures. Key responsibilities include leading the 5Ps agenda, ensuring forecasting accuracy, developing key customers, and building a high-performing, engaged team. You will take ownership of Taiwan—the region’s largest and most profitable duty-free market—driving growth and acting as the voice of APAC in global forums.

As part of an inclusive and innovative global FMCG company of over 25,000 employees, you will have the opportunity to make a meaningful commercial impact in one of Asia’s most dynamic regions, shaping market strategy, strengthening customer partnerships, and driving sustainable business success across the region.

Principle Accountabilities

• Lead Commercial Strategy Across APAC : Drive sub-regional profitability and value share by leveraging pricing as a key sales growth driver, applying deep understanding of trade margin structures, traveler group behaviours, and competitive pricing across host and home markets.
• Manage Market Performance & P&L : Achieve annual revenue, volume, and P&L targets across duty-free and export markets while navigating complex market dynamics and influencing stakeholders (internally and externally) to ensure financial discipline and resource alignment.
• Key Account Management Excellence : Strengthen partnerships with key duty-free operators and distributors across Taiwan, Japan, Korea, and broader APAC. Ensure professional engagement, strong customer communication, and consistent representation of the company’s standards.
• Forecasting & Supply Chain Coordination : Ensure robust sales forecasting, stock planning, and collaborative demand management across APAC. Work closely with Supply Chain to address operational challenges (e.g., on-time delivery, stock freshness, ageing, out-of-stocks).
• Strategic Storytelling & Internal Influence : Act as the voice of APAC to global teams in Madrid and Europe, ensuring regional realities are understood and supported. Build strong narratives that showcase market performance, opportunities, and challenges. Influence cross-functional teams (Trade Marketing, Brand, CLA, Supply Chain) for better customer and market outcomes.
• Regional Growth & Market Development : Identify expansion opportunities across duty free, export markets, and select domestic markets. Drive long-term planning and investment decisions to strengthen APAC’s contribution globally.

Skills and Experience Required

• Fluent in English and Taiwanese (spoken and written) with a university degree in Business or equivalent.
• Experienced leader in FMCG Sales and Key Account Management, liquor, with a passion and proven track record of driving profitability.
• Results-driven and entrepreneurial, with excellent negotiation, influencing, and communication skills across all organizational levels and external stakeholders.
• Strong people management skills and a passion for leading high-performing, collaborative, cross-functional teams, including virtual and international teams.

• Analytical thinker with the ability to interpret data and translate insights into actionable business strategies.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Enjoy a rewarding bonus, 25 days annual leave, and 4 extra company leave days to recharge.

This role offers the opportunity to make a meaningful commercial impact in one of the most dynamic markets in Asia. You'll collaborate with internal and external stakeholders, shape local market strategy, and build strong customer partnerships. Be the voice of APAC and represent the region globally.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Everyone Belongs