Regional Sales Manager (Hybrid)

The Role

In this role, you will take ownership of the commercial performance of a key sub-region within Global Travel & Rizla, shaping both strategy and execution to deliver strong business results. You will work closely with international teams and major global customers, turning market insights into practical actions that drive sustainable growth. You’ll have the opportunity to build meaningful partnerships, influence commercial direction, and make a visible impact across multiple markets. At the same time, you will guide and support a diverse regional team, creating an environment where people can grow, collaborate, and succeed together.

Principle Accountabilities

• Own and deliver sub-regional P&L targets, ensuring both revenue growth and profitability goals are consistently achieved
• Develop and execute regional and channel strategies aligned with global direction, ensuring consistent and effective market execution
• Shape pricing approaches and commercial initiatives to optimise market share, margins, and overall business performance
• Build and maintain strong relationships with key customers, distributors, and strategic accounts to support long-term growth
• Guide, support, and develop a high-performing regional team, fostering engagement, accountability, and continuous improvement
• Review market, consumer, and industry trends to generate insights and translate them into clear, actionable plans

Skills and Experience Required

• Strong commercial acumen with the ability to manage P&L and make well-informed business choices
• Proven ability to develop and execute sales and channel strategies in a dynamic market environment
• Excellent stakeholder management and communication skills, with the ability to collaborate, influence, and present effectively across functions and levels
• Strong negotiation and key account management capabilities, with a focus on building sustainable partnerships
• Insight-oriented mindset with the ability to interpret data, identify trends, and translate findings into action
• Experience guiding and developing teams within an international and cross-functional business environment

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.