EVP Global Marketing Manager

The Role

As EVP Global Marketing Manager, you’ll join our London‑based Global NGP team, reporting to the Global Head of Marketing and driving the global growth of brand blu. This agile, senior team works with a challenger mindset, and you’ll shape global brand equity, lead brand‑building across the US and key European markets, and identify strategic opportunities driven by consumer needs and demand shifts.

Principle Accountabilities

• Build and activate global brand equity through campaigns, visual identity and creative assets.
• Define and protect global brand positioning across all key marketing concepts and creative executions.
• Use insights to guide strategy and creative development.
• Prioritise opportunities to grow awareness, trial and equity, aligning cross‑functional plans.
• Lead the development of all global brand content: packaging, social, PR, in‑store and OOH.
• Support markets with brand and portfolio input for business planning.
• Deliver global campaign creative and support activation toolkits.
• Track brand KPIs and refine toolkits for stronger in‑market performance.
• Translate complex data into clear actions and opportunities.
• Validate plans against consumer needs and commercial impact to maximise ROI.

Skills and Experience Required

• Strong global strategic marketing background in FMCG
• Experience working with regions and markets.
• Proven leadership of global creative and branding agencies.
• Deep understanding of category drivers, consumer needs and pricing dynamics.
• Excellent planning, project management and stakeholder influence.
• Strong presence in senior forums and high‑quality presentation skills.
• Ability to deliver under tight timelines.
• Solid understanding of online marketing and media.

What We Offer

Competitive salary, 25 days’ holiday plus 4 additional days over Christmas and bank holidays.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.