Trade Marketing Executive - Hybrid

The Role

We are looking for a talented and commercially minded Trade Marketing Executive to join our team on a 12-month fixed-term contract. Reporting to our Ireland Market Manager, you will play a key role in delivering impactful shopper activation programmes, developing trade marketing campaigns and driving customer engagement across multiple channels.

This is an exciting opportunity for an ambitious individual who enjoys working in a fast-paced environment, collaborating with a range of stakeholders and turning ideas into effective activation plans.

You will support the implementation of a comprehensive program of activation initiatives across all trade channels. You'll be responsible for co-creating, planning, and executing a full suite of marketing materials that drive outstanding shopper and trade experiences.

If you like to be part of an inclusive, innovative global FMCG business supported by 25,000 employees then this is the role for you!

Please note: this role is based at our Dublin office, where we work on a hybrid basis of 2 days per week in the office.

Principle Accountabilities

• Support the delivery multicategory shopper activation plan with the creation and development of toolkits to support the trade for key activations
• Manage the setup of 360 campaigns with coordination of stakeholders across cluster.
• Trade Communications with manage of yearly trade press agreements
• Management of all annual Digital Trade Partnerships with priority customers and activation of agreed digital assets aligned to account specific calendars ensuring full visibility of costs and ROI.
• Analysing and reporting on activation plans and expenditure and their ROI as required.
• Monitor and benchmark competitor activities, category trends and shopper habits, recommending plans and actions to ensure shopper activation surges ahead of the competition.

Skills and Experience Required

• Previous experience with a trade marketing, brand marketing or similar role 
• Experience of successful delivery of omni-channel consumer activation via the trade and direct to shoppers with a proven track record of external customer management.
• An understanding of the roles of different media across the marketing mix including digital marketing and ecommerce management, with proven experience of working with activation agencies.
• Excellent analytical skills with the ability to create targets, understand performance and deliver insights taken from raw sales data.
• Strong influencing and stakeholder management skills in a complex matrix organisation.
• Able to demonstrate an entrepreneurial, growth mindset, with the ability to be proactive, confident and self-motivated and prepared to challenge conventional thinking.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.