Sales Representative Southern Europe (Hybrid)

The Role

Are you a commercially minded sales professional who enjoys being close to customers, brands and the action?

Imperial Brands PLC is looking for a Sales Representative – Southern Europe to help deliver outstanding execution across airport retail locations in Spain, the Canary Islands, Portugal and Italy.

This is a highly visible, hands-on role that combines field sales, retail excellence, relationship-building, training, and commercial analysis.

Based in Madrid, you’ll spend approximately 60% of your time travelling, working directly with airport retail partners and frontline teams to turn commercial and brand strategies into excellent consumer experiences.

If you enjoy being in the market, building relationships, solving problems and turning strategy into strong execution, we’d like to hear from you.

Principal Accountabilities

• Drive best-in-class retail execution across assigned airport locations, ensuring strong product availability, merchandising, planogram compliance and brand visibility.
• Conduct regular airport visits and retail audits to identify execution gaps and take action to maximise sales opportunities.
• Build strong relationships with airport retail partners, shop teams, brand ambassadors and key internal stakeholders.
• Deliver engaging product, brand and category training to frontline retail teams, strengthening product knowledge and brand advocacy.
• Identify sales growth opportunities and support trade and consumer initiatives in line with commercial and brand strategies.
• Provide commercial insights and operational support through reporting, forecasting, market analysis and monitoring of sales trends, pricing, stock and competitor activity.

Skills and Experience Required

• Relevant sales experience, ideally within a fast-paced commercial environment.
• Advanced/native-level English and Spanish.
• Strong communication and relationship-building skills, with confidence working across internal and external stakeholders.
• Practical, proactive problem-solving skills and a results-oriented mindset.
• Intermediate MS Office skills and the ability to support reporting, analysis and commercial activities.
• Experience in trade or consumer marketing, travel retail, duty free or FMCG is highly desirable.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.