Marketing Planning Manager - Hybrid

The Role

Imperial Brands are looking for a Marketing Planning Manager to help drive major change across our regional marketing organisation initially on a 18 month fixed term contract.

If you’ve worked as a Brand Executive, in Marketing Operations, or have been part of large‑scale transformation or change programmes, this role puts you right at the heart of shaping how we work across Europe.

This role is ideal for someone who thrives in a fast‑paced environment and is passionate about driving consumer‑centric strategy, portfolio excellence, and commercial performance across diverse markets.

Working closely with the Head of Regional Marketing Europe, you will play a pivotal role in our new growth programme, this role leads key transformation initiatives focused on agency consolidation, process optimisation, and marketing efficiency. 

The role is responsible for leading the global consolidation of marketing agencies, transitioning from regional to centralised models to unlock scale, consistency, and cost efficiencies. In parallel, the role oversees the implementation of a new POSM (Point of Sale Materials) ordering tool, streamlining supplier engagement and enabling centralised procurement.

Additionally, the Marketing Planning Manager leads the end-to-end agency planning process, ensuring all marketing initiatives are strategically mapped, resourced, and aligned with business priorities. This includes developing planning frameworks, managing timelines, and coordinating cross-functional inputs to ensure seamless execution.

Please note: This role is based at our Bristol HQ, where there will be a need for you to be on site as required. 

Principle Accountabilities

• Lead global agency consolidation efforts, transitioning from regional to centralised models in line with Growth objectives.
• Implement and manage a global POSM ordering tool, driving efficiency and cost savings through centralised supplier management.
• Own the agency planning process, ensuring all marketing initiatives are fully mapped from planning to execution.
• Collaborate with cross-functional teams to align marketing plans with strategic priorities and resource availability.
• Identify and implement process improvements to enhance marketing operations and performance.
• Act as a key liaison between marketing, procurement, and external agencies to ensure alignment and delivery

Skills and Experience Required

• Proven experience in marketing operations or planning within a global FMCG environment
• Current or previous experience in FMCG and CPG (Consumer packaged goods)
• Experience in agency / creative agency management
• Strong project and stakeholder management skills
• Commercial and financial acumen
• Excellent communication and collaboration skills

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.