CRM Analyst - Hybrid

The Role

Join Imperial Brands PLC and help shape our data-driven future! Be part of a forward-thinking team where your analytical expertise directly impacts business strategies. 

We are looking for a CRM Analyst to manage and enhance our Salesforce CRM system, ensuring it aligns with business needs and drives operational efficiency.

As the single point of contact for CRM, you will oversee system updates, provide critical insights through data analysis, and collaborate with cross-functional teams to optimize performance.

If you are analytical, proactive, and passionate about continuous improvement, this is your role!

Location: Lisbon, Portugal (Hybrid – 2 days WFH)

Department: Insights & Intelligence 

Principal Accountabilities

• CRM Data Management & Quality – Maintain data integrity through imports, updates, and cleansing while managing territories, contracts, and customers.
• System Optimization & Continuous Improvement – Identify enhancements to workflows, fields, and segmentations that align with business needs.
• CRM Administration & Support – Ensure accurate system configuration, set up users, and monitor retail classification updates.
• Reporting & Analytics – Develop dashboards and reports, analyze key sales KPIs, and support decision-making processes.
• Training & User Support – Lead training for new hires, provide refresher sessions and offer daily help-desk support for the Sales team.
• Sales Cycle Incentives Management – Adapt reports for incentive tracking, monitor KPIs, and oversee cycle preparation and closure.

Skills and Experience Required

• Background in Business Administration or related field.
• Experience with Salesforce CRM (desirable) and reporting/dashboard creation.
• Strong data analysis skills and proficiency in Excel.
• Fluency in English & Portuguese (written and spoken).
• Critical thinker with a solution-driven mindset and strong attention to detail.
• Excellent time management and ability to juggle multiple tasks effectively.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Everyone Belongs