Brand Executive

The Role

Exciting Brand Executive opportunity, for Permanent, full time role to join our close knit brand team, in our Sydney Norwest office. In this role, you will have the opportunity to shape the future of our brand through creating a business case for creative product development initiatives. If you enjoy out of the box thinking, have an analytical mindset, and keen to work collaboratively across teams, we want to hear from you. This is an exciting time to join Imperial Brands as an inclusive, innovative global FMCG business supported by 25,000 employees.

Why join us?

• Innovative Environment: Work on groundbreaking products that will shape the future of our industry. Hybrid working. 
• Career Growth: Benefit from professional development programs and mentorship to help you thrive.
• Dynamic Team: Be part of a talented and passionate team that fosters creativity and innovation.
• Make an Impact: Contribute to the growth and success of our brand by driving the development of new, market-leading products.

Principle Accountabilities

• Market Research & Insights: Conduct in-depth market research to identify emerging trends, consumer preferences, and competitor activities. Convert insights into actionable concepts that will shape new product development.
• Stakeholder Engagement: Partner with Field Sales team, to turn product concepts into reality, ensuring new products align with our brand strategy and meet consumer needs.
• Brand Strategy Execution: Support the Brand Manager with the development and implementation of brand strategies for new products to ensure they resonate with our target audience and reflect our company’s values.
• Cross-functional Collaboration: Work closely with trade marketing and sales, teams to ensure smooth product launches and effective go-to-market strategies.
• Product Performance Monitoring: Track the performance of newly launched products, assess and analyse feedback, and make recommendations for future improvements based on performance data.
• Communication & Presentations: Prepare and present key findings, insights, and strategic recommendations to senior management and other stakeholders.

Skills and Experience Required

• A Bachelor’s degree in Business, Marketing, or a related field.
• 2-3 years of experience in brand management or new product development, ideally within the consumer goods or FMCG sectors.
• Strong understanding of market research and consumer behavior.
• A creative mindset with a passion for product innovation.
• Exceptional communication, organizational, and project management skills.
• A collaborative approach, with the ability to work in a fast-paced, cross-functional environment.

What We Offer

• Hybrid working arrangement.
• Competitive salary + Super + Annual bonus. 
• Training and Development to support career growth (IBA way for sales).
• Generous and inclusive parental leave policy that supports all parents & careers.
• Sponsored social and team events with fun celebrations.
• Diversity & Inclusion initiatives and program.
• Five weeks annual leave.

Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Must have full-time Australian working rights. 

Everyone Belongs