Trade Marketing Executive (Hybrid)

The Role

 Join Our Dynamic Team at Imperial Brands! 

Are you ready to make a significant impact in a global FMCG business? Imperial Brands, an inclusive and innovative company supported by 25,000 dedicated employees, is looking for a Trade Marketing Executive to join our team in Dublin!

About the Role: As a Trade Marketing Executive, you will play a crucial role in our Trade Marketing Team, reporting directly to the Cycle Planning Manager. Your mission will be to support the implementation of a comprehensive program of activation initiatives across all trade channels, both online and offline. You'll be responsible for co-creating, planning, and executing a full suite of marketing strategies that drive outstanding shopper experiences.

This role is a 12 month fixed term opportunity 

Principal Accountabilities

• Support Shopper Experiences: Assist in delivering exceptional shopper experiences for Tob Max products across all identified retail channels in the UK & Ireland.
• Omni-Channel Activation: Develop and implement an omni-channel shopper activation plan, maximizing brand exposure and shopper touch points through events and targeted outlets.
• Trade Engagement Platform Management: Oversee the Ignite platform, including e-commerce functionality, trade partner programs, communications, and brand advocacy.
• Rewards Program Management: Manage the Ignite rewards program, set targets, handle cyclical reporting, and resolve customer queries.
• Customer Communications: Develop and implement regular communications regarding Ignite rewards, ensuring accurate portfolio and pricing on e-commerce pages.
• Analysis and Reporting: Analyze activation plans and expenditure, monitor competitor activities, and recommend innovative solutions to enhance shopper activation.

Skills and Experience Required

• Experience of successful delivery of omni-channel consumer activation via the trade and direct to shoppers with a proven track record of external customer management.
• An understanding of the roles of different media across the marketing mix including digital marketing and ecommerce management, with proven experience of working with activation agencies.
• Excellent analytical skills with the ability to create targets, understand performance and deliver insights taken from raw sales data.
• Strong influencing and stakeholder management skills in a complex matrix organisation.
• Able to demonstrate an entrepreneurial, growth mindset, with the ability to be proactive, confident and self-motivated and prepared to challenge conventional thinking.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.