Consumer Research Project Manager (Hybrid)

The Role

Are you driven by curiosity and a passion for understanding what makes consumers tick? Do you love turning data into compelling stories that influence business strategy? If so, join Imperial Brands’ Global Insights team as a Consumer Research Project Manager - where your insights will drive real impact.

As part of our Consumer Research Centre of Excellence, you’ll lead high-impact research projects that shape our global brand and category strategies. This role is perfect for someone who thrives in a fast-paced, international environment, collaborating with cross-functional teams to translate insights into action.

Principle Accountabilities

• Design and execute consumer research projects to uncover actionable insights that drive marketing and brand decisions
• Analyse consumer behaviour trends and market dynamics to provide strategic recommendations
• Collaborate with Marketing, Innovation, and Business Strategy teams to embed insights into key initiatives
• Manage research agencies and suppliers to ensure high-quality methodologies and results
• Innovate with new research tools like self-service platforms to enhance efficiency and impact
• Ensure consistency in research standards and best practices across global and regional projects

Skills and Experience Required

• Experience in consumer research, insights, or a related field
• Strong expertise in both qualitative and quantitative research methodologies
• Proven ability to translate complex data into compelling, actionable insights
• Exceptional stakeholder management skills in a global, matrixed environment
• Ability to work across different regions and time zones, collaborating with cross-functional teams

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.