Demand Forecasting Analyst (12-Month FTC) (m/f/d)

The Role

Join our Insights & Intelligence team and play a pivotal role in shaping the future of our business. As the Demand Forecasting Analyst, you’ll deliver accurate market share and volume insights across multiple product groups – including our leading Combustibles brands – turning data into decisions that influence the entire organisation.

Working closely with teams across the UK & Irish Clusters, you’ll create and deliver forecasts that drive performance, meet KPIs, and enable smarter, faster decisions. This is a high-visibility, high-impact role where your analysis will directly shape strategy and outcomes.

This is your chance to make your mark, elevate your career, and be at the forefront of our future success.

Duration: 12-month FTC

Location: Bristol, UK

Principle Accountabilities

• Bring together internal and external data to predict future consumer trends and their impact on our volumes and market share.
• Track product launches, lifecycles, and new introductions to build accurate cluster forecasts.
• Factor in local events, competitor moves, and distributor activities to keep forecasts sharp and relevant.
• Create volume and share forecasts across multiple categories, reflecting market trends and consumer dynamics.
• Share your insights through engaging presentations, guiding senior stakeholders in making key business decisions.
• Partner with Supply Chain and Finance to align forecasts with manufacturing capacity, financial planning, and scenario modelling.

Skills and Experience Required

• Strong analytical mindset – able to turn complex data into clear, actionable insights.
• Solid understanding of what drives demand shifts and market changes.
• Comfortable applying insights to recommend improvements and new approaches.
• Highly numerate with attention to detail, ensuring accurate forecasts and ROI calculations.
• Skilled at building relationships across countries and functions, with clear and influential communication.
• Confident in presenting ideas (PowerPoint, Excel) and engaging senior stakeholders; experience in supply chain or business planning is a plus.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.