Senior Trade Marketing Manager Portugal (Hybrid)

The Role

Are you a results-driven, strategic thinker with a flair for trade marketing and a passion for leading high-performing teams? Do you thrive in dynamic, fast-paced environments where your efforts directly impact brand visibility and sales growth?

Join Imperial Brands PLC as a Senior Trade Marketing Manager and lead our efforts in crafting and executing innovative trade marketing strategies that leave a lasting impact on our market presence.

Principal Accountabilities

• Strategy Development: Craft and implement trade marketing strategies aligned with our commercial and marketing goals. Analyze market performance, consumer trends, and competitive dynamics to uncover growth opportunities and refine strategies.
• Leadership and Team Management: Lead, mentor, and inspire a team of trade marketing professionals, driving high performance and development.
• Project Management: Plan, coordinate, and execute impactful trade marketing campaigns, including product launches, brand activations, and point-of-sale promotions. Efficiently manage the trade marketing budget to maximize ROI and resource utilization.
• Analysis and Optimization: Monitor and evaluate the performance of trade marketing activities and provide data-driven insights and recommendations to optimize future campaigns.
• Cross-Departmental Collaboration: Partner with sales, marketing, and operations teams to ensure trade marketing strategies are cohesive and effective.
• Client and Supplier Relations: Maintain and strengthen relationships with key clients, suppliers, and business partners. Negotiate with suppliers and distributors to secure the best commercial and service agreements.

Skills and Experience Required

• Relevant experience in a similar role such as Trade Marketing Manager or Brand Manager, ideally within the FMCG sector.
• Proven track record of leading and managing teams effectively.
• Fluency in English and Portuguese. 
• Soft Skills: Exceptional communication, strategic influencing, and negotiation abilities.
• Analytical Expertise: Strong ability to interpret and leverage market and sales data.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.