Consumer Insights Manager

The Role

Consumer Insights Manager

Bristol - Hybrid

Step into a pivotal role at Imperial Brands as a Consumer Insights Manager! We are looking for an experience Consumer Insights Professionals to join our dynamic team here at Imperial Brands, based in Bristol with a hybrid working model. In this impactful and exciting position, you'll lead consumer insights across our Africa, Asia, Australia, Central and Eastern Europe regions (AAACEE), driving consumer-centric decision-making. This is your chance to be part of a forward-thinking, inclusive global FMCG business, home to 25,000 talented people worldwide .

Don't miss out on this incredible opportunity to make a significant impact!

Principle Accountabilities

• Champion Consumer Centricity: Elevate consumer understanding in the AAACEE region to optimise our portfolio, uncover new opportunities, and drive a consumer centric decision making mindset.
• Mastering and driving consumer understanding​ (foundational/forward looking, seat at the table,​ capability development) ​
• ​Optimize usage of consumer data ​(availability, accessibility, enhancements, how to use)​
• ​Efficient & Effective resource usage ​(briefs, CRAB, research vs DIY/alternatives)​
• ​Lead Portfolio Strategy Workshop preparation, deploy IBBM framework and Typologies understanding and adherence​
• ​Collaborate with Global Teams: Partner with global consumer insights teams to validate data relevance for the AAACEE region, fostering strong relationships and ensuring data-driven strategies.
• Lead regional strategic projects across AAACE

Skills and Experience Required

• Demonstrated experience as a Consumer Insights Manager within a large FMCG or related industry, showcasing your ability to drive impactful insights.
• Senior leader with the gravitas to advise and present to senior leadership teams, manage upwards, and influence without direct line management responsibilities.
• A subject matter expert in Consumer Insights, adept at gathering quantitative data and working within a matrix environment or research agency.
• Strong analytical skills paired with strategic thinking to navigate complex data and inform business decisions.
• Excellent communication and collaboration abilities to effectively engage with diverse stakeholders and influence decision-making.
• Hands-on experience with social listening tools and frameworks to capture and analyse consumer sentiments in real-time.
• Ability to manage multiple projects while delivering high-quality results, showcasing your organisational skills and attention to detail.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.