Shopper Insights Business Partner (Hybrid)

The Role

This is a senior, high-impact role where your expertise shapes how insight informs business performance across the organisation.

As Shopper Insights Business Partner, you will set the direction for shopper insight strategy, turning complex market and shopper data into clear, actionable recommendations that inform business choices at senior level. You’ll work closely with global and regional stakeholders, applying best-practice research methodologies and industry knowledge to ensure insight sits at the centre of commercial and strategic priorities.

You’ll act as a trusted advisor to stakeholders across the organisation, helping to build a truly insight-led culture, while continuously evolving how insights are generated, communicated and applied.

Principle Accountabilities

• Shape and guide shopper insight strategy to support business performance at regional or global level
• Translate complex market and shopper data into clear, actionable insight that informs strategic choices
• Partner with senior stakeholders through strong insight storytelling, industry expertise and evidence-based perspective
• Coordinate the identification of patterns, trends and opportunities using research, data tools and segmentation approaches
• Prioritise research and insight initiatives based on business urgency, impact and available resources
• Strengthen insight capability across the business by embedding best practices, tools and ways of working

Skills and Experience Required

• Experience in shopper, consumer or market insights within complex, matrixed organisations
• Strong capability in interpreting data and converting insight into commercially relevant recommendations
• Deep understanding of research methodologies, insight generation and performance measurement
• Confidence partnering with senior stakeholders across functions and influencing through evidence
• Experience working with data tools, segmentation frameworks and insight platforms in a strategic context
• Excellent communication skills, with the ability to clearly articulate insight to non-technical audiences

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.