Senior Cluster Insights Analyst

The Role

Are you ready to turn data into powerful stories that drive strategic decisions? Join Imperial Brands - an inclusive, innovative global FMCG business supported by 25,000 employees. Our Global Insights team is looking a Senior Cluster Insight Analyst who will become the go-to expert for uncovering actionable insights across diverse markets. In this high-impact role, you’ll work independently at the intersection of Consumer Insights and Sales & Trade Intelligence, transforming complex data into clear, compelling narratives that shape the future of our business. If you're passionate about making data matter and thrive in a collaborative environment—this is your moment.

Principle Accountabilities

• Strategic Business Planning & Forecasting
  Drive in-market Sell-In and Sell-Out planning. Lead forecasting and performance management efforts, supporting Cluster and Regional QBRs, CEO reviews, and demand planning through Sell-In and Sell-Out forecasting for key categories.

• Insight Generation & Performance Tracking
  Deliver deep brand insights covering initiative planning. Manage performance reviews and trackers, evaluate initiatives and provide tactical pricing support by monitoring market.

• Trade & Sales Intelligence
  Generate actionable trade insights, including account prioritization, segmentation, and competitors’ monitoring. Support trade and sales initiative planning, ensuring data-driven decisions that enhance execution and market impact.

• Insight Prioritization & Resource Allocation
  Collaborate with the Head of Cluster Insights and Insight Managers to identify and prioritize stakeholder insight needs, ensuring effective resource allocation and highlighting capability or resourcing gaps to meet strategic objectives.

• Data Interpretation & Tool Utilization
  Work across multiple data sources to focus investigations and deliver meaningful interpretations. Leverage central self-serve tools—such as the Insight Hub, Consumer Tracker, Hive, and best-practice toolkits—to enhance efficiency and insight quality.

• Stakeholder Engagement & Insight Delivery
  Support stakeholders in refining solutions and building business cases, while consistently delivering high-quality insights aligned with centrally defined standards and SLAs.

Skills and Experience Required

• Developing knowledge of insight techniques across brand, marketing and forecasting, sales, trade and pricing, on the market in scope. Ability to apply innovation learnings
• Strong analytical and data processing skills: can work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
• Can tell stories in a persuasive, articulate and engaging way, challenging stakeholder perspectives
• Able to develop close stakeholder relationships whilst applying an objective, insight-driven lens to key business problems
• Ability to embrace change in established operational techniques and practices
• Ability to work autonomously, when provided with relevant methods, tools and templates
• Comfortable with working virtually and in person in the Market Poland

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.