Senior Brand Manager Blu - Hybrid

The Role

Are you ready to lead one of the most innovative brands in the vaping and next-generation product space?

Imperial Brands PLC is seeking a Senior Brand Manager to lead the strategy and growth of Blu, the market-leading vaping brand in Spain - and play a pivotal role in shaping our broader NGP portfolio.

In this highly strategic and entrepreneurial role, you’ll define and activate the brand vision end-to-end: from positioning, innovation roadmap and campaign creation to market execution across digital, retail and experiential channels. You will be the brand’s true business owner, empowered to drive category growth and deliver bold consumer impact in one of Imperial’s priority markets.

Principal Accountabilities

• Own the brand strategy, positioning, and annual business plan for Blu and future NGP brands
• Translate consumer insights, trends, and competitive intelligence into breakthrough campaigns and innovation opportunities
• Lead integrated ATL/BTL/digital activations - from idea to execution - ensuring best-in-class consumer engagement
• Manage the product portfolio, pricing, profitability, and pipeline together with the Global and Planning teams
• Partner cross-functionally with Sales, Trade Marketing, Legal, and Regulatory to ensure compliant, high-impact go-to-market execution
• Inspire and steer creative, media, and digital agencies, while coaching one direct report

Skills and Experience Required

• Relevant experience in Brand Management, ideally FMCG or similar categories
• Proven track record in building consumer-loved brands and delivering commercially strong growth
• Digital strategy experience
• Analytical, insight-obsessed, and highly strategic - with a real hands-on execution mindset
• Fluency in English and Spanish
• Creative, collaborative, and energized by disruption

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Everyone Belongs