Consumer Insights and Analytics Manager (Hybrid)

The Role

Are you passionate about consumer research and data analytics, and looking for a rewarding role in a fast-paced, dynamic environment? Do you thrive in driving strategic decisions with a consumer-first approach? If so, you may be the perfect fit for the Insights Manager Italy role at Imperial Brands!

As part of the Global Insights function, reporting to the Cluster Head of Insights, the Insights Manager Italy will serve as a trusted advisor to key business stakeholders. You will ensure consumer and data-led decision-making by delivering insights that meet stakeholder needs.

This role involves leading research initiatives, leveraging analytics, and guiding the business on pricing strategies, new product launches, and the ROI of brand and trade activities.

The successful candidate will also manage a high-performing team of 2 people, fostering their growth to deliver actionable recommendations based on independent consumer data.

Principal Accountabilities

• Lead Consumer Research & Data Analytics: Use insights to inform decisions on pricing, innovation, and brand activities, ensuring a consumer-centric approach.
• Stakeholder Management: Act as a business partner, representing the voice of the customer and consumer in key forums, shaping business strategy with data-driven insights.
• Insight Delivery: Translate business needs into research projects and provide commercially sound, actionable recommendations based on independent data.
• People Management: Manage and mentor the local Insights team, ensuring their development and performance aligns with business goals. Active listening and high-performing team leadership are essential.
• Cross-functional Collaboration: Work closely with other departments to align on strategy and business outcomes, utilizing global best practices and tools.

Skills & Experience Required

• Proven experience in consumer research, data analytics, and insights within multinational FMCG organizations.
• Strong understanding of data-driven decision-making and how insights drive brand, marketing, and product strategy.
• Demonstrated ability to communicate insights persuasively and challenge stakeholder perceptions when necessary.
• Exceptional people management skills, with a track record of leading and developing high-performing teams.
• Fluent in English, with Italian language skills being a strong plus.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.