CRM Specialist

The Role

Are you passionate about transforming data into meaningful consumer connections? We have an exciting opportunity for a CRM Specialist to join our Digital Team at Imperial Brands within the CEE Cluster.

As part of an inclusive, innovative global FMCG business supported by 25,000 employees, the CRM Specialist will play a key role in shaping and leading the multichannel consumer journey—spanning registration, conversion, retention, win-back, and anti-churn initiatives across both online and offline touchpoints.

This is a highly collaborative role, ideal for someone who thrives in cross-functional environments. The CRM Specialist will work closely with stakeholders across Key Accounts, Independent Retail, and Pulze.cz, as well as with our Market Manager, Finance, global and regional CRM and Digital teams, and the Category team, ensuring all efforts are strategically aligned and consumer-focused.

With a strong emphasis on increasing revenue per consumer while maintaining operational profitability and boosting market share, the CRM Specialist will be at the heart of our digital transformation efforts in a dynamic and growing region.

If you're data-driven, commercially minded, and excited by the opportunity to make an impact in a fast-evolving FMCG landscape, we’d love to hear from you.

Principle Accountabilities

• Lead the design and execution of CRM and retention strategies aligned with business objectives across all omnichannel touchpoints.

• Improve CRM efficiency and performance by collecting, cleaning, and analyzing data from multiple sources.

• Monitor key performance indicators (e.g. engagement rates, conversion, revenue attribution) to assess and optimize CRM effectiveness.

• Use A/B testing and consumer journey analysis to drive data-informed improvements and enhance customer experience.

• Collaborate cross-functionally and support commercial initiatives, ensuring CRM activities are well-integrated and aligned with broader goals.

• Manage CRM communication materials and budgets, ensuring brand consistency and a strong return on investment.

Skills and Experience Required

• Experience in CRM, loyalty programs, or retention initiatives—experience from any data-rich industry is welcome

• Strong understanding of customer segmentation, targeting, and data-driven marketing

• Familiarity with tools such as Google Analytics, Power BI, SQL, Excel, and PowerPoint

• Proven project management skills with the ability to manage multiple initiatives at once, ideally with coordination across markets or teams

• Strategic thinker with strong analytical skills and attention to detail, proactive, adaptable, and comfortable working in a fast-paced environment

• Professional proficiency in English; native-level Czech required

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.