Global Category Marketing Manager

The Role

Location - London (Hybrid), full time/perm

Are you a bold, strategic thinker with a passion for building brands that challenge the status quo? Join our agile and visionary Global New Generation Products team, where innovation meets impact. As the Global Marketing Manager for brand blu, you’ll shape the future of our category on a global scale—especially in the US and key European markets.

This is more than a marketing role—it's a chance to lead brand transformation in a fast-paced, insight-driven environment. within an inclusive, innovative global FMCG business supported by 25,000 employees.

Principle Accountabilities

• Brand Strategy & Equity: Define and evolve brand equity attributes, translating them into compelling campaigns and visual identity guidelines.
• Global Brand Stewardship: Act as the guardian of brand positioning, ensuring consistency across all global executions.
• Insight-Driven Innovation: Collaborate with the Insights & Innovation team to embed consumer insights into every brand decision.
• Market Activation: Identify and prioritize strategic opportunities to drive awareness, trial, and equity across key markets.
• Creative Leadership: Lead the development of global campaigns and toolkits for use across digital, retail, PR, and experiential channels.
• Performance Monitoring: Track brand KPIs and optimize activation strategies based on data and ROI analysis.

Skills and Experience Required

• FMCG Expertise: Proven track record in marketing within the fast-moving consumer goods sector.
• Global Experience: Demonstrated success working across multiple markets and cultures.
• Agency Leadership: Skilled in managing and inspiring global creative agencies.
• Strategic Acumen: Deep understanding of category dynamics, consumer behaviour, and pricing strategies.
• Project Management: Strong planning and execution skills with the ability to manage multiple priorities.
• Influence & Communication: Exceptional stakeholder management and presentation skills, with the confidence to engage senior leadership.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.