Senior Analyst, Insights & Intelligence (Hybrid)

The Role

At Imperial Brands PLC, we are seeking a strategic, analytical, and proactive Senior Analyst to support our Next Generation Portfolio (NGP) initiatives and provide critical insights that will shape our market strategy in Portugal.

In this role, you will play a key part in identifying and anticipating market trends, analyzing competitor activity, and assessing the performance of our brands and products. Your insights will directly influence product positioning, pricing strategies, promotional activities, and strategic investments, driving our competitive edge in the market.

Join us at Imperial Brands PLC and be a key player in shaping the future of our Next Generation Portfolio in Portugal!

Principal Accountabilities

• Market Analysis & Forecasting: Monitor NGP market dynamics, assess growth potential, and analyze competitor activity to develop accurate sales forecasts at the brand and SKU level.
• Stakeholder Communication: Effectively communicate insights, opportunities, and strategic recommendations to key internal stakeholders, influencing data-driven decision-making.
• Competitive Intelligence: Track and evaluate competitor strategies, brand positioning, and overall market trends to identify opportunities for differentiation.
• Data-Driven Insights: Build business cases, conduct post-launch evaluations, and provide recommendations on price positioning and commercial performance.
• Trade Investment Analysis: Assess the ROI of trade initiatives and optimize resource allocation to enhance profitability.

Skills and Experience Required

• Proven experience in business analysis, market research, or commercial strategy. Prior experience in the FMCG industry is a plus.
• Strong analytical skills with expertise in Excel, data visualization tools, CRM, or data warehousing platforms.
• Ability to translate complex data into actionable insights and strategic recommendations.
• Excellent communication skills, with the ability to present insights effectively across different teams and regions.
• Fluency in English is required; Portuguese proficiency is a plus.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.