Business Intelligence Analyst (m,f,d)

The Role

This is a high-impact, commercially focused analytics role where your forecasts directly shape business decisions. As Business Intelligence Analyst, you own forward-looking demand and market forecasts that drive planning, ensure product availability, and fuel sustainable growth.

You’ll partner closely with Finance, Consumer Insights, Sales, and Supply Chain, turning complex data into clear, actionable insights. Your work will influence inventory strategy, revenue planning, pricing decisions, and operational efficiency.

This is a visible, strategic position for someone who wants to influence outcomes—not just report on them.

Salary: from EUR 56.000,00 gross - depending on experience and qualifications

Location: Vienna, Austria

Principle Accountabilities

• Develop and maintain forecasting models to guide category size projections and sell-through expectations, ensuring alignment with market trends and business needs.
• Align demand forecasts with supply chain and wholesale partners, ensuring product availability and optimal stock levels while balancing financial targets and cost efficiency.
• Analyse market trends and macroeconomic indicators to anticipate shifts in market size and share, regularly updating profit pool insights to identify opportunities.
• Collaborate with Finance, Insights, and Commercial teams to support business cases, commercial reviews, and planning processes with timely, data-driven guidance.
• Lead pricing strategy and analysis to drive net revenue growth and margin targets at the market level, collaborating closely with Insights, Finance, Market Managers, and the Revenue Growth Management community. This includes managing price increases, conducting pricing reviews, setting price architecture, and optimizing SKU mix and portfolio pricing.
• Identify and propose price and mix growth opportunities, support excise and tax proposals, and provide actionable insights to ensure competitive, sustainable, and profitable commercial plans aligned with cluster objectives.

Skills and Experience Required

• Degree-qualified in a relevant field, with strong analytical and commercial foundations.
• Proven experience in forecasting, demand planning, and pricing scenario development.
• Commercially savvy with the ability to simplify complex data into clear, actionable insights.
• Confident communicator with strong stakeholder influence, including at senior leadership level.
• Deep expertise in data analysis and research, grounding recommendations in solid evidence.
• Highly collaborative and proactive in sharing knowledge and aligning cross-functional teams.

Interested?

Interested applicants should apply with their CV and explain their suitability for the position in a few sentences.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.