Senior Insights Analyst

The Role

Are you passionate about uncovering insights that shape the future of innovative products? Do you thrive in a data-driven environment where your recommendations directly impact business strategy? If so, this role is your opportunity to make a real difference!

As a Senior Insights Analyst, you’ll play a key role in driving product innovation, from next-generation vapes to other cutting-edge offerings. Your insights will shape the development of healthier, market-leading products that meet evolving consumer needs.

You’ll collaborate with teams across Finance, Consumer Marketing, Trade Marketing, and Supply Chain, ensuring that every product evolution is backed by sound data and strategic recommendations. This is more than just an analytical role—it’s a chance to influence key business decisions, work with diverse teams, and grow your career in a highly visible and supportive environment.

If you love solving complex challenges, translating data into meaningful insights, and making a tangible impact on business growth, we’d love to hear from you!

Principle Accountabilities

• Create thoughtful business recommendations to support new product launches
• Apply a varied set analytical techniques to explore scenarios and evaluate how different factors may influence outcomes
• Partner with Consumer Research teams to understand and incorporate insights from surveys and market feedback
• Work closely with cross-functional teams to enable effective collaboration and seamless preparation for product launches
• Translate information into meaningful insights that shape business planning and actions
• Build trust with senior team members by sharing thoughtful ideas and facilitating productive conversations

Skills and Experience Required

• Expertise in developing business cases, particularly for new product launches, to support strategic initiatives
• High-level understanding of P&L, with the ability to assess financial outcomes effectively
• Experience in forecasting, scenario planning, and analyzing the impact of business variables on outcomes
• Skilled in interpreting consumer research outputs (e.g., surveys and questionnaires) and collaborating with consumer research teams to align insights with business needs
• Experience in FMCG with a strong track record of delivering results in cross-functional settings

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.