Senior Consumer Marketing Manager (Hybrid)

The Role

Are you ready to take the guide in shaping the future of global travel retail marketing? As a Senior Consumer Marketing Manager, you’ll play a pivotal role in driving brand growth and consumer engagement for assigned brands within our Global Duty-Free and Travel Retail business units. Working with a dynamic, cross-functional team, you'll ensure our brands thrive across international markets while balancing short-term commercial success with long-term brand building.

This is an opportunity to be at the forefront of an ever-evolving industry, working with a global FMCG organisation that values innovation, collaboration, and creativity. You’ll have the independence to guide strategic initiatives, influence stakeholders, and develop marketing campaigns that make a lasting impact.

If you’re passionate about brand strategy, consumer insights, and market trends - this role is for you. Join us and be part of a company where your expertise will drive real results!

Principle Accountabilities

• Lead cross-category portfolio management, strategic planning, and execution for key brands in global travel retail
• Act as a bridge between the Global Consumer Office and local markets, ensuring strategic fit of brand initiatives
• The development of portfolio strategy and consumer experience plan, ensuring local relevance while adhering to global brand guidelines
• Oversee end-to-end project management, from strategy to execution, ensuring commercial success
• Assess brand performance and establish consumer and commercial KPIs, identifying areas for growth and improvement
• Build strong relationships with internal and external stakeholders to drive collaboration and strategic alignment

Skills and Experience Required

• Experience in brand portfolio management and consumer marketing within a global FMCG organisation
• Proven success in launching and scaling brands across multiple markets
• Strong strategic thinking skills with the ability to translate data into actionable insights
• Exceptional stakeholder management and influencing skills in a complex, fast-paced environment
• Ability to prioritise and manage multiple projects while delivering high-quality results
• Experience in adapting global brand strategies to suit local market needs

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.