Trade Marketing Specialist

The Role

As a Trade Marketing Specialist, you will play a key role in bringing our brand and commercial strategies to life in the Czech market. Working at the intersection of Marketing and Sales, you will lead trade marketing initiatives that enhance brand visibility, strengthen customer engagement, and drive business performance. From in-store activations and POSM deployment to budget management and performance analysis, you will ensure that every initiative is executed with excellence and delivers measurable results.

This is a highly collaborative role where you'll partner with Sales, Consumer Marketing, Key Accounts, Finance, Procurement, and external agencies to deliver outstanding trade marketing programmes. You'll combine strong project management skills with analytical thinking to identify opportunities, optimise investments, and continuously improve execution in the market. Based in Prague, you'll have the opportunity to directly influence commercial success while contributing to the growth of iconic Imperial Brands portfolios.

This role offers the right candidate the opportunity to grow their career, make a meaningful impact, and be part of an inclusive, innovative, global FMCG organization supported by 25,000 employees worldwide.

Principle Accountabilities

• Lead and deliver assigned Trade Marketing projects from planning and execution through to post-activity evaluation.
• Manage Trade Marketing budgets, monitor spending, and ensure investments align with business priorities.
• Develop and execute in-store activation programmes and point-of-sale materials (POSM) to support commercial objectives.
• Manage relationships with suppliers and agencies, ensuring high-quality delivery and effective execution of marketing activities.
• Drive the deployment, optimisation, and performance of Trade Marketing assets across the market.
• Analyse market performance, trade KPIs, and promotional effectiveness, providing insights and recommendations to improve business results.

Skills and Experience Required

• Minimum 2 years of experience in Marketing, Trade Marketing, or a related commercial function.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• Excellent analytical, presentation, communication, and stakeholder management skills.
• Fluent English and Czech language skills, both written and spoken.
• Good knowledge of Microsoft Office and the ability to work with data to support business decisions.
• Experience within an FMCG environment and willingness to travel occasionally would be an advantage.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.