Senior Brand Manager JPS (m/f/d)

The Role

Hey Brand Champion!

Ready to own and shape brand strategy for the DACH region with a spotlight on Germany? As a (Senior) Brands Manager, you'll turn global strategies into local success—setting targets, planning smart, tracking performance, and launching bold, data-driven brand activations.

You'll collaborate across the Global Consumer Office (GCO) community, working closely with regional teams, category experts, and key functions like Sales, Trade Marketing, and Insights. If you're driven to make brands matter and markets move, let’s make it happen! 

Location: Hamburg, Germany

Principle Accountabilities

• Co-create brand campaigns and consumer experience platforms to build strong, locally relevant brand equity.
• Develop insight-driven brand strategies and holistic MEPs (Marketing & Execution Plans) for the German market, ensuring alignment with global guidelines.
• Design portfolio architectures, validate new business opportunities, and implement brand initiatives relevant to the DACH region.
• Create bottom-up budgets to assess investment needs for brand initiatives.
• Monitor and analyze brand performance, recommending adjustments to meet KPIs and strengthen brand health.
• Lead and develop a team of (Junior) Brand Managers, fostering strategic and creative growth.

Ready to shape impactful brand experiences? 

Skills and Experience Required

• University degree in Economics, Business Administration, or similar field.
• 3-5 years of proven brand marketing experience in FMCG, ideally in Germany; tobacco experience is a plus.
• Strong analytical, conceptual, and strategic planning skills.
• Experience in stakeholder management and effective influencing skills.
• Proven ability to work autonomously, handle multiple projects, and drive results.
• Excellent communication skills in English & German.

Interested?

Interested applicants should apply with their CV and explain their suitability for the position in a few sentences.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.