Insights Manager Lead

The Role

We are looking for a Insights Manager Lead to join our Cluster Insights & Intelligence SE Europe team in Bucharest.

In this role, you will help turn market, business and consumer data into clear, actionable insights that support better decision-making across the organisation.

Working closely with stakeholders across the business, you will combine multiple internal and external data sources, identify patterns and opportunities, assess data quality and limitations, and translate complex information into meaningful recommendations.

This is an ideal opportunity for an experienced insights or research professional who enjoys going beyond the numbers to understand what the data is telling us, why it matters and what the business should do next.

Principle Accountabilities

As part of the Insights & Intelligence team, you will:

• Analyse market and business data, identifying patterns, trends and opportunities that can influence business decisions.
• Combine insights from multiple internal and external data sources, considering data quality and limitations to build a well-rounded view of business challenges and opportunities.
• Translate complex data, research and analysis into clear, actionable recommendations for stakeholders.
• Partner proactively with functional teams to understand their business questions and determine how analytics, research and insights can support them.
• Gather and prioritise research and insights requirements, balancing business urgency, importance and available resources.
• Apply your knowledge of analytics, research and segmentation tools to translate business needs into appropriate research or insights approaches.
• Build strong relationships with stakeholders and collaborate across teams to ensure insights are relevant, impactful and connected to business priorities.
• Communicate findings in a way that enables stakeholders to confidently use data and insights in their decision-making.
• Share your knowledge and experience with the wider team, including providing informal mentoring or training to junior colleagues.
• Work in line with Imperial's safety and ethics requirements and demonstrate our Values & Behaviours.

Skills and Experience Required

We are looking for someone who combines strong analytical capability with curiosity, commercial awareness and the ability to communicate complex findings clearly.

You are likely to bring:

• Relevant professional experience in areas such as Market Research, Consumer or Commercial Insights, Market Intelligence, Business Intelligence, Data Analytics or a related analytical discipline.
• Experience analysing data from multiple sources and transforming findings into practical business insights and recommendations.
• A strong understanding of research and analytical methodologies, with the ability to select the right approach depending on the business question.
• Experience working with analytics, research and/or segmentation tools.
• The ability to evaluate the quality, limitations and relevance of data before drawing conclusions.
• Strong stakeholder management skills, with the confidence to understand business needs, challenge constructively and communicate recommendations effectively.
• The ability to prioritise multiple research or analytical requests according to their business impact and urgency.
• Strong communication and presentation skills, with the ability to make complex information accessible to different audiences.
• A proactive and collaborative mindset and the ability to work effectively in a cross-functional environment.
• Fluent English, written and spoken, to operate effectively in an international environment.

Experience within FMCG, Consumer Goods, Retail, Tobacco or another data-rich consumer environment would be advantageous.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.