Head of Trade Marketing (m/f/d)

The Role

We are looking for a Head of Trade Marketing to join our leadership team in Stockholm and drive the strategic direction of all Trade Marketing activities across categories, including the cycle plan for Skruf AB, field force planning for over 30 members, and innovative trade engagement programmes. Reporting to the Market Manager, this high-impact role combines hands-on execution with strategic responsibility, offering direct exposure to senior leadership and the opportunity to shape how our brands connect with consumers. With a competitive package, hybrid working, and 30 days’ holiday, this is an excellent opportunity for a strategic thinker with FMCG or tobacco experience and strong CRM/field force expertise to make a lasting impact while developing their career.

Location: Stockholm, Sweden

Principle Accountabilities

• Lead the Cycle Plan by aligning brand priorities with customer and shopper strategies, ensuring seamless execution with Brand, KAM, and Field Force teams.
• Drive commercial planning to maximise ROI and strengthen competitive advantage.
• Optimise field force effectiveness through CRM, data-driven insights, coverage planning, and performance KPIs.
• Create impactful trade & shopper campaigns with tailored initiatives, POS visibility, and border-customer engagement.
• Build strong trade advocacy by fostering long-term partnerships with key accounts, field teams, and agencies.
• Enhance retail visibility via in-store furniture strategy, inventory management, and cost-effective deployment.

Skills and Experience Required

• Strategic and commercial leadership in FMCG/regulated environments
• Excellence in translating brand strategy into market-winning execution
• Route-to-Market and shopper marketing expertise
• Strong financial and budget management skills
• High-impact stakeholder management and influencing skills
• Proven people leader with ability to coach, mentor, and build teams Analytical and data-driven decision-making
• Creativity and innovation in developing shopper Solutions

Interested?

Interested applicants should apply with their CV and explain their suitability for the position in a few sentences

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.