Global Marketing Transformation Project Manager - Hybrid

The Role

18 Month Fixed Term Contract

As the Global Marketing Transformation Project Manager you will play a pivotal role within Imperial Brands, an inclusive and forward‑thinking global FMCG business powered by 25,000 employees, by driving the transformation of our marketing function through the strategic implementation of Artificial Intelligence. As a cornerstone of our 2030 strategy, this role leads the delivery of a Generative AI solution to revolutionise how marketing assets are created, while championing change across the wider ecosystem to embed AI‑driven ways of working. Partnering with specialist teams and partners, you will ensure alignment with strategic goals and spearhead the rollout of innovative practices that empower teams to operate with greater efficiency, creativity, and speed.

Principle Accountabilities

• Lead AI transformation in Marketing, driving GenAI adoption to boost speed, creativity, and efficiency
• Project manage solution development with Global IT and partners, ensuring delivery against strategic priorities
• Roll out AI‑enabled ways of working, including training, communications, and process redesign across Imperial Brands
• Champion adoption across Global and Regional Brands, Sales & Marketing, embedding AI into core workflows
• Develop and implement a Digital Asset Management (DAM) solution, seamlessly connecting brand worlds with GenAI
• Influence and collaborate across complex stakeholder networks, identifying transformation opportunities that accelerate value

Skills and Experience Required

• Proven marketing transformation expertise within FMCG, with a track record of leading large‑scale change initiatives
• Marketing experience in global/regional FMCG environment, driving operational excellence and innovation
• Collaborative change leader, skilled at engaging senior stakeholders, building trust, and embedding new ways of working across diverse teams
• Commercial and financial acumen, with strong budget management and ability to link AI to business outcomes
• Strategic thinker and project manager, translating technology potential into actionable marketing impact across functions

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.