Forecasting and Demand Planning Analyst (m,f,d)

About the Role:

This high-impact role is ideal for a commercially minded analyst who excels in data-driven forecasting and cross-functional collaboration. As Forecasting and Demand Planning Analyst, you will lead the development of accurate, forward-looking demand forecasts that directly support business planning and ensure market demand is met.

You will work closely with stakeholders across Finance, Consumer Insights, Sales, and Supply Chain—translating data into actionable insights and aligning demand with operational and strategic goals. Strong stakeholder management is key, as your forecasts will inform critical decisions across the organisation.

While pricing may support your analysis, the core focus is on delivering trusted forecasts that drive inventory optimisation, revenue planning, and operational efficiency.

This is a visible, strategic role—perfect for someone ready to influence outcomes through data, collaboration, and foresight.

Salary: from EUR 53.200,00 gross - depending on experience and qualifications

Location: Vienna, Austria

Key Responsibilities:

• Develop and maintain forecasting models to guide category size projections and sell-through expectations, ensuring alignment with market trends and business needs.
• Align demand forecasts with supply chain and wholesale partners, ensuring product availability and optimal stock levels while balancing financial targets and cost efficiency.
• Analyse market trends and macroeconomic indicators to anticipate shifts in market size and share, regularly updating profit pool insights to identify opportunities.
• Collaborate with Finance, Insights, and Commercial teams to support business cases, commercial reviews, and planning processes with timely, data-driven guidance.
• Lead pricing strategy and analysis to drive net revenue growth and margin targets at the market level, collaborating closely with Insights, Finance, Market Managers, and the Revenue Growth Management community. This includes managing price increases, conducting pricing reviews, setting price architecture, and optimizing SKU mix and portfolio pricing.
• Identify and propose price and mix growth opportunities, support excise and tax proposals, and provide actionable insights to ensure competitive, sustainable, and profitable commercial plans aligned with cluster objectives.

Who we are looking for

• Degree-qualified in a relevant field, with strong analytical and commercial foundations.

• Proven experience in forecasting, demand planning, and pricing scenario development.
• Commercially savvy with the ability to simplify complex data into clear, actionable insights.
• Confident communicator with strong stakeholder influence, including at senior leadership level.
• Deep expertise in data analysis and research, grounding recommendations in solid evidence.
• Highly collaborative and proactive in sharing knowledge and aligning cross-functional teams.

Interested?

Interested applicants should apply with their CV and explain their suitability for the position in a few sentences.

What we offer

In return for your contribution to building our future, you will receive a comprehensive compensation package with an attractive salary, additional benefits, and inspiring places to work and collaborate purposefully. Here at Imperial, we offer you the opportunity to grow and learn, to drive innovations quickly, and to be a part of our goal to pave the way for a healthier future and provide our consumers with moments of relaxation and pleasure.

Everyone belongs here

Everyone belongs to Imperial. We are proud to be a truly inclusive company. We encourage and welcome applications from all people, regardless of age, gender, ethnicity, nationality, disability, sexual orientation, religion or beliefs, and neurological divergences. We treat all our applicants fairly and equally. Please contact us at recruitment@impbrands.com to let us know if we can assist you in completing an application and/or participating in an interview.

About Us

We are a particularly internationally oriented company, the fourth largest in our industry, and we operate in 119 countries. We run an inclusive, innovative global FMCG company with 25,000 employees. We have opened a new chapter in which we are growing and evolving. Our way of working and our culture are characterized by a strong fighting spirit. We continually question the status quo and encourage each other to give our best. Our flexibility and collaboration drive our ambitions, innovations, and successes. All of this is supported by our award-winning development programs, which create interesting and enriching career opportunities for all. We promote inclusion right on the ground and support a developing and strong diversity promotion program around the world. We are fully committed to creating and nurturing an environment where differences are celebrated and to be respected.

It is a matter of course that Imperial Tobacco or its subsidiaries will never ask for a payment as part of a hiring process.