Consumer Analyst

The Role

In this role, you will have the opportunity to shape the future of our brand through creating a business case for creative product development initiatives. If you enjoy out of the box thinking, have an analytical mindset, and keen to work collaboratively across teams, we want to hear from you. This is an exciting time to join Imperial Brands as an inclusive, innovative global FMCG business supported by 25,000 employees.

At Imperial Brands we are embarking on an exciting transformation journey as we open the door to unparalleled opportunities. Wherever you join us, you’ll have the freedom to explore your ambitions, develop your skills, and thrive within a global organisation.

Principle Accountabilities

• Data Analysis & Reporting:
• • Analyse complex consumer data sets from multiple sources (e.g., sales data, customer feedback, CRM, digital engagement metrics).
  • Use statistical tools and techniques to identify trends, preferences, and behavioural patterns.
  • Develop dashboards, reports, and visualisations to communicate findings effectively across the business.
• Consumer Insights:
  • Translate data into meaningful insights that inform marketing campaigns, product development, pricing strategies, and customer experience.
  • Collaborate with research and product teams to interpret survey results, focus group findings, and qualitative data.
• Segmentation & Modelling:
  • Build and maintain consumer segmentation models to target high-value audiences and personalise outreach.
  • Support predictive modelling efforts to forecast consumer demand and churn risk.
• Market Trends & Benchmarking:
  • Monitor external trends and competitor activity to identify shifts in consumer expectations.
  • Benchmark performance against industry standards and provide context for internal performance metrics.
• Stakeholder Engagement:
  • Work closely with cross-functional teams—including marketing, sales, product, and digital—to align insights with strategic goals.
  • Present findings and recommendations to both technical and non-technical audiences.

Skills and Experience Required

• 2–5 years of experience in brand, marketing, or consumer insights analytics, preferably within retail, FMCG, eCommerce, or digital platforms.
• Strong analytical abilities with a proven track record of working with large, complex datasets.
• Proficiency in analytical and visualization tools such as Excel, SQL, Python, R, Power BI, or Tableau.
• Educational or professional background in data science, marketing analytics, consumer research, or a related field.

• Excellent communication skills, with the ability to turn data into compelling business insights and a passion for understanding consumer behavior.

What We Offer

• Hybrid working arrangement.
• Competitive salary + Super + Annual bonus + Five weeks annual leave
• Training and Development to support career growth (IBA way for sales).
• Generous and inclusive parental leave policy that supports all parents & careers.
• Sponsored social and team events with fun celebrations.
• Diversity & Inclusion initiatives and program.

Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference. As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process. Must have full-time Australian working rights.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.