Consumer & Market Insights Analyst (fixed term contract till Feb 2027)

The Role

Principle Accountabilities

• Prepare monthly demand and sales forecasts that feed into IBP (integrated business planning), financial planning, and supply chain processes.
• Analyse market size, category trends, NDP and illicit trade, and manufacturer share dynamics to anticipate shifts and inform planning.
• Build, update, and maintain forecasting models, including:
• APO demand forecasts
• Shipment forecasts
• Total market and market share projections (offtake & shipment)
• Consolidate inputs from commercial, finance, supply chain, and external partners to produce accurate, timely forecasts.
• Translate complex datasets into clear insights and recommendations for senior stakeholders.
• Support continuous improvement of forecasting tools, data quality, and modelling logic.

Skills and Experience Required

• Strong technical capability in Excel and Power BI.
• A good level of experience in forecasting or analytics.
• Ability to communicate complex concepts simply and effectively.
• Logical, analytical mindset with solid commercial understanding.
• Strong collaboration, prioritisation, and time‑management skills.
• Proficient in English; (Swedish proficiency is a significant advantage).

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.