Brand Specialist – Next Generation Products (NGP)

The Role

Join an inclusive, innovative global FMCG business supported by 25,000 employees.
We are looking for a Brand Specialist (NGP) to drive brand initiatives and growth of our blu portfolio in Slovakia.

You will lead projects end-to-end, from strategy and campaign localization to activation and evaluation. This role requires a unique mix of analytical skills and creativity, interpreting data to make decisions while adapting campaigns for the Slovak market.

If you are proactive, detail-oriented, and eager to learn, this is your chance to shape an innovative category and have real impact.

Principle Accountabilities

• Support brand strategy and manage the product portfolio, including packaging, de-lists, and new product introductions.

• Develop and execute brand plans and sales cycle campaigns, localizing global toolkits and ensuring alignment with market priorities.

• Brief and collaborate with internal teams (Brand, Digital, Trade, Sales) and external agencies to deliver impactful activations.

• Build business cases, plan and manage budgets, and track investment needs for brand initiatives.

• Monitor performance against KPIs, analyze ROI, and prepare recommendations to optimize future activities.

• Ensure consistent brand communication across all touchpoints, driving blu’s growth in the Slovak market.

Skills and Experience Required

• Relevant experience in FMCG or marketing agency, focus on brand marketing.

• Familiarity with digital marketing channels (social media, online campaigns, CRM, analytics tools).

• Native Slovak speaker with fluent English (comfortable presenting, leading meetings, and working with global toolkits).

• Strategic mindset with ability to turn insights into actionable brand initiatives.

• Strong project management skills, including budget and business case handling.

• Collaborative team player able to work across functions and with external partners.

What We Offer

• Cafeteria

• Fully covered meal vouchers

• 5 extra vacation days above the legal minimum

• Flexible working hours and hybrid work model (50/50)

• Additional leave on 31 December and for major life events (e.g. wedding, child’s first school day, bereavement)

• Employee share saving plan and long-service awards

• Company events, cultural and sports activities

• Flu prevention program and extra paid sick leave twice a year

• Support for education and personal development

• Occasional travel as part of the role

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.