Senior Analyst, Insights & Intelligence (Hybrid)

The Role

Turn insights into impact. Help shape the future of Next Generation Products at Imperial Brands.

At Imperial Brands PLC, we are seeking a Senior Analyst – Insights & Intelligence to support the growth of our Next Generation Products (NGP) portfolio in Portugal.

In this role, you will be the go-to expert on market dynamics, competitor activity, and consumer behavior—translating complex data into clear insights and strategic recommendations. Your intelligence will be pivotal in guiding product positioning, pricing, promotions, and investment decisions that strengthen Imperial Brands’ competitive edge in this fast-moving category.

Principal Accountabilities

• Market & Consumer Insights – Track NGP trends, assess category growth potential, and deliver actionable forecasts at brand and SKU level.

• Competitive Intelligence – Analyze competitor strategies and brand positioning to identify opportunities for differentiation.

• Strategic Guidance – Build data-driven business cases and post-launch evaluations to influence commercial and marketing strategies.

• Performance Measurement – Evaluate ROI of trade investments and recommend ways to optimize resources for profitability.

• Stakeholder Engagement – Present insights and recommendations that enable informed decision-making across teams and regions.

Skills & Experience Required

• Solid experience in insights, market research, or commercial analysis (FMCG category experience is highly valued).

• Strong analytical expertise with tools such as Excel, visualization platforms, CRM, or data warehouses.

• Ability to simplify complex data into impactful insights and strategic narratives.

• Confident communicator with experience influencing senior stakeholders.

• Fluency in English required; Portuguese proficiency is a plus.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming.

Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.