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Trade Marketing Executive

Dublin, County Dublin, Ireland

Trade Marketing Executive

Dublin | County Dublin | Ireland

About us

Imperial Brands PLC is a dynamic FTSE100 FMCG company with a global workforce of around 32,000 people. Borne out of a strong tobacco heritage, we have continually evolved to embrace changing market dynamics and our purpose is to create something better for the world’s smokers. Our high-quality cigarette brands include Davidoff, Gauloises Blondes, JPS and West and we are increasingly focused on developing a leading portfolio of next generation products built around the vaping brand blu

The role


Permanent, Full time

Competitive Salary + Benefits 

The Sales & Marketing Support Executive is primarily responsible for developing and executing local market trade channel plans including the development of a range of local trade marketing activities along with the execution of brand activation plans. The Executive will work in conjunction with the Marketing Manager and local Sales teams to deliver the annual Market Business Plan in line with Imperial’s broader activation approach and strategic objectives.

Key accountabilities

  • Development of trade segment operational plans as part of annual Business Planning Process.
  • Deliver ongoing execution of channel plan with particular focus on Key Account plans and support required to deliver annual targets.
  • Shape & Input into Initiative planning briefs for cycle activation tools & materials to ensure local market requirements and regulations are met.
  • In conjunction with Key Accounts, develop activation plan for annual schedule of all trade events including Trade Shows.
  • Update and distribute pricing materials and communications to the trade and internal stakeholders to reflect JP pricing movements within the market.
  • Manage the implementation of market furniture strategy, monitor furniture SLAs and take ownership for the management of furniture in the market including future developments, management of suppliers and third party relationships.
  • Manage requests for the installation, maintenance or repair of furniture in the market.
  • Develop and maintain portfolio merchandising practices and guidelines appropriate for the market and support with necessary implementation training.
  • Through regular field visits and understanding of brand performance metrics, identify additional market focused trade activity opportunities and work with planning teams to ensure local requirements can be executed in a timely manner.
  • Input to competitor analysis by understanding competitor activity by trade segment, and sharing this with the Cluster Market and Competitive Intelligence team.
  • Evaluate trade activity and gain insight to inform future activity. Ensure insights and recommendations are shared with internal stakeholders.
  • Full end to end management and execution of consumer complaints process including delivery of monthly reports.

Skills & experience

  • Trade or Customer Marketing experience preferably in the FMCG industry
  • Understanding of Retail & Wholesale Trade
  • Commercial thinking to inform trade opportunities and investment choices
  • Cross functional working
  • Strong communication skills with ability to deliver key messages succinctly
  • Strong organisational and administrative skills
  • Advanced presentation skills
  • Creative Flair
  • Degree qualified in marketing discipline
  • Confident with Tenacity
  • Logical Thinking
  • Collaborative approach

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 22 days holiday.

Next steps

Interested applicants should apply with their current CV.

Opening date: 29th July 2019

Closing date: 28th August 2019

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold