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Social Media & Events Executive

121 Winterstoke Road, 121 Winterstoke Road UKI Cluster, England, United Kingdom, BS3 2LL

Social Media & Events Executive

121 Winterstoke Road | 121 Winterstoke Road UKI Cluster | England | United Kingdom | BS3 2LL

About us

At Imperial Brands, we’re challengers by instinct and energetic hands-on operators. Our entrepreneurial spirit is what sets us apart.

We’re a truly international company driven by a strong challenger culture. An innovative and responsible FTSE100 FMCG business widely recognised on the global stage. We generate over £30bn revenue and employ over 30,000 like-minded achievers in markets worldwide. We’re driven by a common purpose: to create something better for the world’s smokers including next generation product consumers.

Alongside our respected brands such as Lambert & Butler, John Player Special and Rizla, we’re increasingly focused on developing a leading portfolio of next generation products with lower health risks than regular tobacco products, all underpinned by leading edge science and high-quality innovation. 

Here You Can

The role

Social Media & Events Executive 
Permanent, full time
Competitive Salary + Benefits

Reporting to the Digital and Media Manager, the role holder’s principle responsibilities are to support the social media strategy and contribute to best in class creative content.  The role includes leveraging consumer’s offline events and co-operation with influencers to drive the performance of our brands.

Key accountabilities

  • Own and develop the social media strategy across our next generation non-tobacco categories on channels including Twitter, Facebook and Instagram.
  • Through relationships with digital agencies contribute to the production of outstanding and engaging content as well as curating UGC.
  • Champion ideas for new content and innovative ways of engaging and reaching audience via existing social media platforms and make recommendations for new social media launches where appropriate
  • Act as a liaison between various lines of business and the Digital and Media Team, essentially acting as an account manager gathering briefs from the brand teams, putting together timelines, and managing deliverables.
  • Support, collaborate on, track and analyse the delivery and impact of social media initiatives.
  • Stay up to date with the latest social media best practices and technologies
  • Engage and brief agencies to ensure events are designed in line with the overall objectives, brand activation guidelines and local market regulations.
  • Engage and brief agencies and stakeholders to ensure activities and key assets are in line with the overall objectives, brand activation guidelines and local market regulations.
  • Report on performance of events and activities using data, feedback and research to drive future enhancements and ideas.

Skills & experience


  • Strong background in managing social media channels
  • Strong consumer relationship skills
  • Understanding of SEO, web traffic and social media KPIs
  • Familiarity with web design and publishing
  • Experience in managing 3rd party relationships to ensure the delivery matches what’s being requested
  • Ability to build and maintain working relationships among internal and external stakeholders


  • Experience in an agency role and/or FMCG a plus
  • Experience working with social influencers
  • Experience in an event organising role
  • A team player

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold