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Shopper Innovation Manager

Bristol, England, United Kingdom

Shopper Innovation Manager

  • NE01832
  • Bristol, England, United Kingdom

About us

At Imperial Brands, we’re a truly international company driven by a strong challenger culture. We’re an inclusive, innovative and responsible FTSE30 FMCG business widely recognised on the global stage. We generate over £30bn revenue and employ over 30,000 like-minded achievers in markets worldwide. We’re driven by a common purpose: to create something better. 

Alongside maximising our respected brands, we’re increasingly focused on developing a leading portfolio of next generation products with lower health risks than regular tobacco products, all underpinned by leading edge science, high-quality innovation and high standards of governance. 

Our entrepreneurial spirit, ability to challenge the status quo and think on our feet along are our keys to success and that of the thousands of people who work here. Here You Can.

The role

Shopper Innovation Manager 
Permanent, full time
Competitive Salary + Benefits

Here at Imperial Brands we have an exciting opportunity for a Shopper Innovation Manager to join our Europe team on a permanent basis. Using a wealth of consumer and trade data available to you, you will be responsible for driving innovation in store to win with our consumers and our retailers. Reporting into the Head of Sales Strategy for Europe, you will own the end to end drive for innovation, both digital and instore. You will be working closely with our experts in markets as well as our retailers across Europe building advocacy for our brands.

Key accountabilities

  • Implement and scale our European divisional sales strategy and effectiveness to drive innovation and advocacy with B2B2C
  • Partner with Market Managers and their Leadership teams to lead and upscale innovation and digital capabilities and efficiencies for Sales across the Europe Division
  • Conducts critical data analysis and drive recommendations through to implementation in market
  • Conduct in-depth analysis of our business and develop a deep understanding of shopper behaviour and motivational retail engagement drivers to identify growth opportunities
  • Develop perfect Store Concept and implement

Skills & experience

  • Demonstrated ability to identify and implement innovation that drive commercial opportunities for growth
  • Demonstrated ability to leverage data driven insights in order to improve shopper journey
  • Proven experience in omnichannel (online and offline) strategy
  • Agile and collaborative approach with the ability to challenge and influence stakeholders at all levels within the organisation, particularly in engaging markets to implement new ideas and approaches
  • Strong background working across sales or consumer focused roles, in a global FMCG organisation, retail organisation or similar

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

Apply Now

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold