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Senior Pricing Analyst

Oosterhout, North Brabant, Netherlands

Senior Pricing Analyst

  • WE00658
  • Oosterhout, North Brabant, Netherlands

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

We are looking for a Senior Pricing Analyst for our office in Oosterhout. In your role you will be responsible for optimizing the Imperial Brands Belgium, Netherlands and Luxembourg share and profit goals, using pricing as a sales growth lever. You will further develop and implement the pricing strategy and plan based on actionable pricing insights that deliver Imperial Brands BeNeLux objectives.

Your tasks consist of various types of analysis, like competitor pricing intelligence, price performance and historical price analysis. In your structured thinking processes you identify patterns and relationships relating to the strategic pricing intelligence landscape by making links and associations between data. You ensure that pricing insights are synthesized and communicated adequately and timely to all relevant stakeholders in the business. You focus on local pricing strategy and tactics and support operational and strategic decision making with your valued insights.

Key accountabilities

  • Use internal and external research and data to understand competitor strategies and plans. Identify competitive risks and opportunities related to pricing;
  • Identify research requirement, develop business case, project proposal and research brief in collaboration with Consumer & Trade Insights to conduct a pricing study;
  • Identify and analyse the historical consumer response to pricing changes to generate actionable pricing insights and opportunities for revenue growth. Conduct pricing trend and brand move analysis;
  • Develop, set-up and maintain pricing models and gather relevant data to conducts scenario modelling. Utilise these insights to determine the best pricing options;
  • In collaboration with Finance manage the strategic pricing process in each market unit in collaboration with the Pricing Teams including competitor analysis and pricing strategy aligned with global positioning guidelines;
  • Actively facilitate the structural and ad-hoc Pricing Team meetings in both the Netherlands and Belux with pricing analysis and insights;
  • Develop proposals for local pricing tactics in collaboration with the Pricing Teams;
  • Utilise scenario analysis and pricing research and insights to identify optimal price points for each market;
  • Prepare and present PT proposals and recommendations to the Leadership Team and in collaboration with Finance the Group Pricing Center of Excellence following the Pricing Approval Process;
  • Ensure approved pricing moves are clear and timely communicated to relevant stakeholders responsible for the executional follow up;
  • Develop price performance reporting and analyze and assess price performance against KPIs and targets;
  • Evaluate the impact of pricing activities and conduct root cause analysis to develop a more detailed understanding of price elasticity;
  • Ensure maintenance and availability of pricing information and insights via standardized reporting or in an appropriate aligned format, written or verbal, targeted to the needs of the target audience.

Skills & experience

  • Bachelor or Masters degree in Business Economics / Administration or Econometrics or equivalent;
  • Relevant experience in similar FMCG company;
  • A minimum of 2 years of experience in analytical roles with a focus on pricing and profitability;
  • Experience with (cross-) price elasticities, modeling and conjoint studies;
  • Highly numerate and analytical with advanced MS Excel skills, database interpretation and management as well as ability to master new systems quickly;
  • A proven track record in delivering and presenting proposals;
  • Understanding and keen interest in developing commercial strategy;
  • Understanding of market dynamics and environmental drivers;
  • Well-developed communication skills verbally and written;
  • Stress resistant, integer and independent and flexible;
  • Taking ownership and ability to partner effectively with stakeholders;
  • English fluency in both writing and verbal communication, fluency in French or Dutch a nice to have.

What we offer

We offer you a competitive package of salary with attractive benefits.

Next steps

If you are interested in this vacancy, please send your CV and motivation letter by clicking the "apply" button on the page.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold