Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Senior Manager Digital, E-Commerce & CX (m/f/d)

Hamburg, Germany

Senior Manager Digital, E-Commerce & CX (m/f/d)

  • DE00694
  • Hamburg, Germany


Imperial Brands is a truly international company, with it’s German subsidiary Reemtsma being the second largest tobacco company in Germany. Our Sales and Marketing functions operate across eleven markets and our factory in Langenhagen, near Hannover, is an important production site, not just for the German market but for export too supporting the Imperial Group. With an expansive portfolio that includes internationally known brands such as Gauloises, West, Davidoff and JPS, we also play a key part in driving products that promote harm reduction, such as myblu and skruf.

As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo with the motivation to drive forward to shape our future. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

For our Brand Marketing team, we are looking for a Senior Manager Digital, E-Commerce & CX (m/f/d).

The role

The role holder will work within the Brand Marketing function, Cluster DACH reporting directly to the Cluster Brand Marketing Director. As Senior Manager (m/f/d) Digital, E-Commerce & CX (consumer experience) you are responsible for the German Digital strategy and its execution of all Combustible and NGP brands. The role also comprises management of our consumer care centre, as integral part of our consumer centric CRM effort.

What are your major duties?

You will be responsible for the adaptation of the Global deliverables to the Cluster needs, managing the following areas.

Consumer Relationship Management and ecommerce

  • Ensure a clear link to brand strategy (price / brand/ experience/ product) in assets and communication by developing on-going campaign management
  • Drive sales for D2C online shops maximizing consumer lifetime value
  • Continuous optimising of shop portals from a consumer standpoint (UX) through proven techniques such AB testing

Traffic Strategic / Lead Generation

  • Create market specific traffic strategy, compliant with local legislation.
  • Vendor management of media and affiliation partners.
  • SEO (search engine optimisation) and SEM (search engine marketing) experience
  • Deliver continuous content for key brands to engage with consumers
  • Manage online touchpoints to contribute to lead generation ensuring rapid growth of consumer data

Consumer Care Centre

  • Working all business to consumer requests related to product (quality) and brand activities
  • Develop and implement measures for sustainable consumer relationship
  • Drive effective inbound / outbound volume as part of CRM

 KPI / Budget

  • Continuous tracking of site performance via relevant tracking tools i.e. Google Analytics, Power BI 
  • Managing Budget and tracking impact for all digital activities


Lead a team of digital and functional specialists to:

  • Accelerate digital output especially for combustible brands
  • Build up digital knowledge within Imperial Germany / DACH
  • Transition ways of working to include digital as key element

Who are you?

  • You hold a university degree in Economics, Business Administration or comparable education
  • 10 years professional experience in Digital Marketing, ideally in an FMCG environment, tobacco experience welcome
  • Significant experience in CRM, SEO, content marketing, consumer journey thinking, consumer experience design and omni-channel media / marketing
  • Data, analytics and tech savviness advantageous
  • Excellent communication skills across all levels of the organization
  • Excellent analytical skills and a strong commercial mindset
  • Strategic way of thinking, curiosity and strong leadership skills
  • Confident manner and proven experience in stakeholder management and influencing skills.
  • German and English fluent in spoken and written as well as excellent digital literacy are required

What do we offer?

Reemtsma offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.

About Imperial Brands:

We’re a truly international company. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.



If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.

Apply Now

Alert me about jobs like this

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold