Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Senior International Brand Manager (m/f/d) (fixed term)

Hamburg, Germany

Senior International Brand Manager (m/f/d) (fixed term)

Hamburg | Germany

About us

With over 100 years of experience in producing quality tobacco goods, Reemtsma is one of the most entrenched companies in the world. Consumers sense our knowledge and diligence in every product.

As part of Imperial Brands, Reemtsma has a strong and balanced portfolio of well-known markets, such as John Player Special, Gauloises, West, Davidoff, Drum, Rizla, Route 66, Peter Stuyvesant, R1, P&S and Cabinet. With our new brand Blu on the other hand, Reemtsma is also active in the world’s leading markets of e-cigarettes, and thus gained vast experience in this very new category.

At Reemtsma, we are looking for people, who are enthusiastic and motivated to keep things moving. We are looking for those, who are flexible, who like working in an international environment, and who perceive changes as new chances. This company is the perfect place for those, who consider working in a controversial industry as an exciting challenge and who are thrilled to actively contribute to shaping a mutual future.

Within the Cluster Brand Marketing team, we are looking to appoint a new Senior International Brand Manager (m/f/d)!

This is a fixed-term role for
18-24 months.

What are you going to do?

As Senior International Brand Manager (Gauloises Blondes), you will work within the Brand Marketing function, Cluster DACH & Nordics, reporting directly to the Head of Brands Combustible. You will be responsible of ensuring validation and alignment of GoB (Gauloises Blondes) strategies, initiatives and tools to meet KPI’s cross markets. You will play a pivotal role within the Brands development, having a significant contribution in meeting the team’s objectives by growing the brand by developing consumer relevant brand initiatives and projects. You will work in close collaboration with all relevant Cluster / Markets, and you will be responsible of timely delivery of planned initiatives and deliverables for markets to localise according to plan.
This position presents a fantastic career development opportunity for an individual, who wishes to move into a high profile role and gain experience in Brand Marketing cross markets.

You will be responsible for the delivery of the international GoB brands business agenda, aligned with overall brand strategies. You will lead the brand transition from Global Brands to the Cluster and will manage the GoB brand in its international footprint as well as across clusters.

Your key responsibilities will include:

  • Lead brand strategies and develop and continually review the brands’ performance, building on consumer insights and needs in existing and new channels/ geographies
  • Ensuring brand equity building, including the application of the brand equity template, range architecture, communication mix and consumer engagement strategy
  • Developing and implementing consumer/brand relevant pipeline of initiatives in line with Consumer needs
  • Implement brand consumer quality and product strategies
  • Develop and lead activation approach
  • Lead and participate within cross functional business growth projects, engaging stakeholders and ensuring business adoption
  • Lead, engage and motivate to develop the brand team
  • Ensure collaboration flow with the Divison and the creative agency in the conception of the brand basic toolkit

Your profile

  • Master’s Degree in economics and business or related fields
  • 10 years professional experiences in Marketing and sales or trade marketing experience
  • Demonstrable people and business leadership
  • International education or international work experience
  • Experiences in the Tobacco and FMCG market as well as a good level of product / packaging knowledge
  • Excellent analytical skills and strategic way of thinking
  • Very good PC skills (MS office)
  • Self-confident and proven experience in stakeholder management
  • Articulate and capable of managing multiple priorities and projects whilst retaining flexibility
  • Deadline and results driven (delivering on tight time lines) with initiative and ability to work autonomously  
  • Good written and verbal communication skills
  • Fluent in English, oral and written, preferably also in German 

What do we offer?

Reemtsma offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.


If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.
If you have any further questions, please send an e-mail to Nathalie Suarez, Senior Recruitment Advisor:

Apply Now

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold