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Senior Brand Manager JPS – Cluster DACH (m/f/d)

Hamburg, Germany

Senior Brand Manager JPS – Cluster DACH (m/f/d)

  • DE00793
  • Hamburg, Germany


Based in Hamburg, Reemtsma is the second largest tobacco company in Germany and an integral part of a truly international company, Imperial Brands. Our Sales and Marketing functions operate across eleven markets and our factory in Langenhagen, near Hannover, is an important production site, not just for the German market but for export too supporting the Imperial Group. With an expansive portfolio that includes internationally known brands such as Gauloises, West, Davidoff and JPS, we also play a key part in driving products that have the potential to reduce harm, such as myblu e-vapour, ZoneX nicotine pouches, Pulze & iD heated tobacco and skruf.

As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo with the motivation to drive forward to shape our future. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

For our  Marketing team in Hamburg, we are looking for a Senior Brand Manager JPS – Cluster DACH (m/f/d), as maternity cover for 12-18 months.

The Role

The role holder will work within the Consumer Marketing function, Cluster DACH  reporting directly to the Head of Brands JPS & Gauloises (GOB). The Senior Brand Manager JPS will be responsible of aligning the brand Strategy in the Cluster, defining the Operational Plan and executing the planned programs in Germany. The successful individual will work in close cooperation with the central Marketing & Portfolio Management teams and will play a pivotal role in the development of the Brand. He/she will be accountable of ensuring that the brand positioning and marketing mix are relevant for our markets and will deliver brand growth. He/she will also be responsible of co-creating consumer relevant initiatives and toolkits relevant to our markets.

This position presents a fantastic career development opportunity for an individual who wishes to move into a high profiled role and gain relevant experience in brand management and brand activation within Consumer Marketing.

The successful applicant will be responsible for the adaptation of the Global deliveries to the Cluster needs, managing the following areas.

What are your major duties?

Brand Equity

  • Monitor Brand Health and propose relevant actions to improve it
  • Co-create with Global Marketing & Portfolio Management the Global brand positioning ensuring that it is relevant for the local consumer
  • Localize equity campaigns as well as all communication platforms across touchpoints to be target consumer relevant


Portfolio and Innovation

  • Deliver a portfolio architecture in line with target consumer needs & market trends / demand shifts
  • Co-create brand drumbeat
  • Responsible of the product development process of those initiatives relevant to our Cluster (i.e. GPC, BPPC, LEP)


Strategic Planning

  • Derive own multi-year brand plans and goals and define strategic roadmap incl. geography (based on capability, consumer / trade insight) from globally set brand strategy


The role will encompass

  • Continually review the brands’ performance, building on consumer insights and needs in existing and new channels / geographies
  • Define brand strategies that ensure brand equity building
  • Develop and implement consumer / brand relevant pipeline of initiatives in line with consumer needs
  • Develop and lead brand experience (activation) approach across consumer touchpoints
  • Lead and participate within cross functional business growth projects, engaging stakeholders and ensuring business adoption
  • Ensure collaboration flow with Division, Group Marketing and the different markets in the Cluster

Who are you?

  • University degree in Economics, Business Administration or comparable education
  • 6 to 10 years professional experience in Brand Marketing
  • Sales and/or Trade Marketing experience desirable
  • Minimum 3 to 5 years proven experience in an FMCG environment, ideally in Germany, tobacco experience welcome
  • Proven track record of consumer centric marketing thinking
  • Excellent analytical skills and very strong conceptual, planning and strategic skills
  • Self-confident and comfortable dealing with stakeholders from all levels
  • Curious, flexible, organised and able to handle multiple projects at the same time
  • Results driven with initiative and ability to work autonomously
  • People influencing skills and business leadership
  • Excellent written and verbal communication skills
  • Very good knowledge and experience in using the MS office is required
  • English fluent in spoken and written, German desirable

What do we offer?

Reemtsma offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.

About Imperial Brands

We’re a truly international company. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects.



If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


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