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Product Owner Business Partner HT

Amsterdam, North Holland, Netherlands

Product Owner Business Partner HT

  • WE00568
  • Amsterdam, North Holland, Netherlands


Fontem Ventures, a subsidiary of Imperial Brands plc, is a leader in vaping technology and owns e-vapour brand blu. We are headquartered in Amsterdam, Netherlands, and have our research & development centre in Liverpool, UK. Fontem Ventures develops and commercialises Heated tobacco, this is the largest, and fastest growing NGP category, with the majority of future growth expected to come in Europe. In Pulze, our heated tobacco device, we have a strong product proposition that has already been extensively tested with consumers, with further market trials to follow in Europe later this year.


As Product Owner Business Partner Pulze you will play a key roll in improving the HT brand experience via our owned digital channels and touch points and support markets to grow their market share and sales performance.

You will lead a multi-disciplinary team containing UX & Design, Engineering and content specialists, that will configure our existing tools, applications and channels to deliver the best consumer experiences along the consumer journey in markets. You will translate business opportunities, stakeholders needs and requirements into recommendations for further optimizations and backlog items that continuously feed the Digital product innovation roadmap and Digital Product backlog.

You will be the middle man between Brand Marketing, Markets and our Digital Product organization. Therefor you need strong stakeholder management skills, be capable to prioritize your work based on data, insights, consumer/business value vs effort. 

You will work close together with the Head of Product and the Brand CX manager and together you define a vision for your product, a product strategy and roadmap supported by success metrics – and support the team to deliver on it. We work agile and you are familiar with the scrum framework, events and rituals.



  • Define growth opportunities and initiate projects to deliver best-in-class ecommerce and digital consumer experiences;
  • Own and guide new initiatives, market roll-outs, innovations and product features through the concept and tech development and launch cycle;
  • Collaborate with consumers, through data and insights;
  • Define and drive success metrics such as conversion and engagement associated with the digital initiatives and consumer experience;
  • Guide senior management to make investment decisions based on business outcomes;
  • Collaborate with a cross-functional team of design, UX, tech development, consumer marketing, and research to build new and exceptional digital experiences for our users;
  • Develop processes to support the ecommerce and CRM teams with capabilities and resources;
  • Translates product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria;
  • Manage the new initiative backlog and drive the development;
  • Support the product development lifecycle of NGP digital capabilities and technology infrastructure;
  • Provide guidance and advocate for agile processes to drive ecommerce performance, increase speed to market and improve MVP development and deployment;
  • MVP and data driven approach towards the delivery of features.


  • BA Degree in Business Administration, International Business, Marketing, or related;
  • 8+ years experience in e-commerce and digital (both client and agency side);
  • Hands-on experience with managing backlogs, creating user stories and operating as a product owner in the agile scrum development process;
  • Exceptional project management skills and experience and the ability to develop a business case and prove ROI;
  • Understands the company technology stack and relevant infrastructure at a high level;
  • Strong analytical reasoning and business acumen; able to assess/determine clear business outcomes;
  • Proven ability to manage internal, cross functional teams to deliver projects on time and on budget;
  • Exceptional ability to communicate in a clear, concise, and compelling manner;
  • Proven track record of delivering data driven solutions with a customer-first mindset;


Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).


We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.


Interested applicants should apply with their current CV highlighting their suitability for the role. 

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